The BoF Podcast: Kingdom of Dreams

Why DTC Acquisitions Rarely Pan Out, Building an Independent Beauty Brand

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WHAT YOU NEED TO KNOW TODAY: SATURDAY, NOVEMBER 5, 2022 Victoria's Secret must avoid the mistakes other big retailers have made when they acquired buzzy DTC brands. BoF's latest Case Study unpacks what entrepreneurs need to know to make their products stand out and succeed in today's crowded independent beauty market. Adidas confirmed reports that Puma CEO Bjorn Gulden is a "potential successor" to current CEO Kasper Rorsted. BoF Professional analysis now unlocked for non-members: Where Is the Next Glossier? Plus, this week on The BoF Podcast, Tim Blanks sits down with the creators of "Kingdom of Dreams", a new docuseries about fashion in the 1990s and 2000s.

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LUXURY The BoF Podcast | The Genesis of the Modern Luxury Fashion Industry By Tim Blanks

Ian Bonhôte and Peter Ettedgui speak to BoF's Tim Blanks about their new docuseries, which examines the formation of LVMH and Kering and how designers John Galliano, Alexander McQueen, Marc Jacobs and Tom Ford helped bosses Bernard Arnault and François Pinault build a 'Kingdom of Dreams.' READ MORE

RETAIL Why Acquiring a Hot DTC Brand Rarely Lives Up to Its Promise By Malique Morris Victoria's Secret acquired e-commerce brand Adore Me this week, in what's likely to be the first of many deals between strategics and fast-growing start-ups. But if history is any guide, there's no guarantee that Adore Me will help usher Victoria's Secret into the future. READ MORE

BEAUTY How to Build an Independent Beauty Brand | Case Study By Joan Kennedy and Diana Pearl From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever. READ MORE

BEAUTY Where Is the Next Glossier? By Rachel Strugatz The beauty industry keeps serving up the same brands and products while non-celebrity founders struggle to raise money to scale innovative concepts. READ MORE

Adidas in Talks With Puma's Gulden to Replace CEO Rorsted READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Russian Oil Is Making Its Way Into Western Wardrobes, Says Report Rolex Raises Prices in Europe for Second Time This Year

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