Inside the Frankie Shop, 66 North's New Creative Director
WHAT YOU NEED TO KNOW TODAY: MONDAY, NOVEMBER 21, 2022 | | |
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| | By Sarah Kent and Rachel Deeley |
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| At Eastman Naia, Enabling the Creative Potential of Sustainable Fibres in Fashion | Cellulosic fibre brand Eastman Naia is working to deliver a more sustainable production solution, working with brands such as Gap and H&M. Creating a fibre derived from sustainably managed forests, wood pulp is brought into a closed-loop production process, meaning solvents are recycled back into the system for reuse. The end product is a bio-based cellulosic fibre or yarn used in fabrics for fashion and home textiles.
"The conversation has moved outside of the sustainability department and is now being had with designers. [...] The value chain — mills, spinners and garment makers — is also becoming aware of the importance of sustainability and responding to that brand need," said Ruth Farrell, textiles general manager at Eastman Naia.
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