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| Presented By Instagram |
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| Axios AM |
| By Mike Allen · Nov 25, 2022 |
| 🛍️ Happy Black Friday! Thank you for your thoughtful notes yesterday — I'm grateful every day for these morning conversations. - Smart Brevity™ count: 892 words ... 3½ minutes. Edited by Jennifer Koons.
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| 1 big thing: Black Friday's hidden cost |
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| Illustration: Sarah Grillo/Axios |
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| The Black Friday chaos we used to see in storefronts and shopping malls has moved to logistics centers and warehouses all over the world: - Hundreds of thousands of employees work long hours — often in tough conditions — to get through the holiday rush, Axios' Erica Pandey reports.
What's happening: E-commerce's growing share of the retail market + continued COVID precautions + an extended holiday shopping season mean shorter lines and smaller crowds in stores on Black Friday. 🧮 By the numbers: Online shoppers outnumbered in-store shoppers 88 million to 67 million on Black Friday 2021, according to the National Retail Federation. What to watch: The type of strain Black Friday used to place on in-store retail workers hasn't gone away. It's simply moved out of public view. - "People have to fit in with the machines," said Tom Vickers, who leads the Work Futures Research Group at Nottingham Trent University in England. "But human beings are not standardized."
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| 2. 🛒 Door-buster scouting report |
| Photo: Kelly Tyko/Axios Axios' Kelly Tyko took this photo at 4:53 a.m. today outside the Best Buy in Coral Springs, Fla., ahead of the 5 a.m. opening. - Kelly remembers the days when this line wrapped around the store.
Why it matters: In-store Black Friday battles for big-screen TVs are much less common because of the surge in online shopping. 🧠 What's happening: Before the pandemic, the best deals were mainly in-store for earliest shoppers. Now retailers are spreading sales over the whole week and even the whole month of November. 📜 Flashback: The olden days ... Photo: Rick Wilking/Reuters Best Buy Black Friday "campouts" — like this one in Westminster, Colo., in 2010 — were a thing when that was the best way to get deals on TVs. |
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| 3. Mapped: America's butter divide |
 Data: Instacart; Chart: Sara Wise/Axios; Illustrations: Aïda Amer/Axios West Virginians were on a roll last year when it came time to butter up their meals, compared to the rest of the country, Axios' Herb Scribner reports. - Data from Instacart show West Virginians bought the most butter in November 2021, compared to other states— 10.7 ounces per customer.
 Data: Instacart. Map: Sara Wise/Axios The rub: Texas, despite the popularity of mashed potatoes in the Lone Star State, is a notable laggard. 🧈 Backstory: America's "butter divide" stems from regional history, Elaine Khosrova, author of "Butter: A Rich History," tells Axios Austin's Asher Price. - "The butter 'divide' is not surprising considering that much of the Midwest and East Coast was settled by Europeans who brought with them a long tradition of dairying and buttery cuisine," Khosrova said.
Share this story ... Share the butter map. |
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| A message from Instagram |
| Explore 30+ Instagram tools helping teens have positive experiences |
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| Instagram's tools can help parents keep their teens safe on social media, help teens see less sensitive content and help them spend less time on our platform. Because teens' experiences on Instagram should be positive and supportive. Explore our tools and set them up today. |
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| 4. 🏈 1,000 words |
| Photo: Wesley Hitt/Getty Images Continuing a Thanksgiving tradition, the Dallas Cowboys' Jake Ferguson (No. 87) celebrates a touchdown by rookie Peyton Hendershot (No. 89) in this oversize Salvation Army kettle at the back of the end zone. Photo: Tony Gutierrez/AP Photo: Tony Gutierrez/AP The Cowboys beat the New York Giants, 28-20, at AT&T Stadium in Arlington, Texas, yesterday. |
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| 5. 🎞️ "Wakanda Forever" at head of table for holiday |
 Data: Box Office Mojo. Chart: Sara Wise/Axios "Black Panther: Wakanda Forever" is expected to top the box office through the Thanksgiving weekend, keeping it on pace to be one of the highest-earning films of the year, Axios' Herb Scribner and Sara Wise report. - Why it matters: Disney's latest Marvel movie is not only a box office juggernaut, but represents a Marvel Cinematic Universe (MCU) shift toward reflecting the diversity of the real world.
"Wakanda Forever" — the first MCU film with a Black woman as the main character — is already the third-highest earning MCU film led by a character from an underrepresented community, trailing only "Captain Marvel" and the original "Black Panther." 🧮 By the numbers: "Black Panther" is expected to top the Thanksgiving box office this holiday weekend. - The movie has already toppled 2022's other big hitters, "Spider-Man: No Way Home" (which came out in December 2021) and "Black Adam" (which dropped in October).
- "Wakanda Forever" already holds the all-time record for the biggest opening weekend in November.
🔮 What's next: Another blockbuster, James Cameron's "Avatar: The Way of Water," is out Dec. 16, which could disrupt the "Black Panther" reign. Explore our data-driving project by Axios Visuals, "How the Marvel Cinematic Universe is addressing its messy history with diversity." - Credits: Story by Sara Wise, Will Chase, Nicki Camberg, Lindsey Bailey and Sara Fischer. Illustrations by Lindsey Bailey, Allie Carl, Sarah Grillo, Maura Losch and Brendan Lynch.
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| 6. 🐈 1 furry thing: Out of the bag |
| Photo: TSA via AP An alert TSA agent at JFK airport noticed tufts of orange fur poking out of a slightly unzipped suitcase on Nov. 16. - As the bag went through the X-ray, the agent saw four paws and a tail belonging to a feline stowaway, AP reports.
"The traveler said that the cat belonged to someone else in the household, implying that he was not aware that the cat was in the suitcase," TSA spokesperson Lisa Farbstein said. - The stowaway cat, identified by the N.Y. Post as "Smells," was returned to its owner.
The cat's owner told the Post that Smells must have crawled into the suitcase of a visiting friend. She didn't know her tabby was missing until airport officials reached her. |
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| A message from Instagram |
| Instagram's daily time limits can help teens spend less time online |
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| Parents can help teens spend time online more intentionally with Instagram's daily time limits, which lets them say how long their teens can spend on the platform once supervision is set up. Set up daily time limits and explore 30+ tools that can help teens have a positive experience on Instagram. |
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| 📬 Thanks for sharing Black Friday with us. Please invite your friends to sign up to get their daily essentials — Axios AM, PM and Finish Line. |
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