The Truth About ‘Vegan Leather’

How DTC Brands Embraced Wholesale, The Business Risks of Climate Change

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WHAT YOU NEED TO KNOW TODAY: MONDAY, OCTOBER 31, 2022 Materials labelled "vegan leather" and "plant-based" risk misleading consumers. More new brands are embracing wholesale retail from the get-go, in a reversal from the DTC boom. For fashion, climate change is a real business risk, not just a marketing opportunity. As holiday shopping kicks into high gear, forecasters are predicting the worsening economy will bite. BoF Professional analysis now unlocked for non-members: How Shai Eisenman's Bubble Broke Through With Gen-Z

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SUSTAINABILITY The Truth About 'Vegan Leather' By Sarah Kent

Leather alternatives have been boosted as eco-innovation and dismissed as mere plastic, but the truth is more complicated than that and demands clearer marketing to avoid misleading consumers. READ MORE

DIRECT-TO-CONSUMER Why the New Guard of Digital Brands Are Embracing Wholesale By Malique Morris

When even Glossier and Allbirds are signing deals with multi-brand retailers, it's clear the go-it-alone era is over. Here's how some new brands are building wholesale into their business plan from the get-go. READ MORE

SUSTAINABILITY Fashion's Climate Challenge: From Marketing to Risk Mitigation By Sarah Kent and Rachel Deeley

As the UN warns the world is on track for dangerous levels of warming, companies must treat climate change as a real business risk, not just a marketing opportunity. READ MORE

RETAIL The Holiday Shopping Season Meets Inflation's Buzzsaw By Brian Baskin Consumers are expected to shop earlier and spend less as they adjust their behaviour in the face of rising prices. That, plus what else to watch for this week. READ MORE

BEAUTY How Shai Eisenman's Bubble Broke Through With Gen-Z By Sheena Butler-Young In the just two years, the beauty brand's accessible pricing, crafty marketing and ingredient line-up have gotten the cohort's attention. READ MORE

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