American Eagle’s Big Logistics Bet

Sustainability vs Growth, Amazon Prime Day

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WHAT YOU NEED TO KNOW TODAY: MONDAY, JULY 11, 2022 After acquiring two supply chain start-ups last year, American Eagle is betting that providing logistics services to competitors can drive growth. Shopping holidays like this week's Amazon Prime Day aren't as important to the retail calendar as they once were. Brands are starting to confront the tension between sustainability and growth. BoF Professional analysis now unlocked for non-members: Netflix is set to introduce advertising later this year, but still needs to prove its worth for fashion brands.

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TOPICS American Eagle's Hottest Business Isn't Jeans — It's Logistics By Cathaleen Chen

After acquiring two supply-chain start-ups last year, the teen retailer wants to build an 'open source' shipping and storage network it thinks can someday be a bigger business than selling clothes. READ MORE

SUSTAINABILITY Can Fashion Lower Its Climate Impact While Selling More Products? By Sarah Kent

Resolving the fundamental tension between what is good for revenue growth and what is good for the environment is the biggest challenge to fashion's sustainability efforts. READ MORE

RETAIL Why Fashion Can't Rely On Shopping Holidays Like Amazon Prime Day Anymore By Brian Baskin This week, everyone will be talking about Amazon Prime Day, the release of Dior's long-delayed Travis Scott capsule collection and a new Victoria's Secret documentary. READ MORE

MARKETING Will Netflix Ads Be Worth It For Fashion? By Alexandra Mondalek As the platform confronts falling subscriber numbers and increased competition in streaming, brands must consider whether advertising, which arrives later this year, is a compelling investment. READ MORE

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