Fungi’s Future in Fashion

How Brands Handle Price Hikes

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WHAT YOU NEED TO KNOW TODAY: SATURDAY, FEBRUARY 5, 2022 Inflation is here, and brands need to think carefully about how — and whether — to communicate price hikes to customers. Kohl's rejected two takeover offers and has engaged bankers to field interest in the company. BoF Professional analysis now unlocked for non-members: Dior, Armani and Moncler are among the growing number of luxury brands partnering with football clubs as a way to reach the sport's global audience. Plus, this week on The BoF Podcast, biologist and author Merlin Sheldrake explains why fungi are set to be a major force in the fashion industry's search for alternative materials.

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SUSTAINABILITY Understanding the Power of Mycelium and the Mushroom Movement By BoF Team

An oft-overlooked natural asset, mushrooms are not just infiltrating the fashion industry, but also have the potential to unlock new ways of thinking and healing. READ MORE

RETAIL How Fashion Brands Should Talk About Inflation By Daniel-Yaw Miller

The growing price of raw materials and ongoing supply chain disruptions will force most companies to pass along those costs to consumers. Here's how brands can navigate potential price increases. READ MORE

SUSTAINABILITY Fashion's Race for New Materials — Download the Case Study By Rachel Deeley Brands are pursuing a raft of initiatives to adopt recycled textiles, regeneratively farmed cotton and mushroom-based leather, but giving fashion's major materials a sustainability makeover still requires billions of dollars worth of investments and deeper, longer-term commitments to scale. BoF breaks down some of the key innovations, the companies leading the charge and the barriers to change. READ MORE

Why Luxury Brands Want in on Football READ MORE

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NEWS BRIEFS Courtin-Clarins Family to Acquire Clean Makeup Brand Ilia Amazon Surges With Record $190 billion Gain in Value Kohl's Rejects Takeover Offers as Too Low and Hires Bankers Chinese Sportswear Stocks Climb as Winter Olympics Boost Outlook Nike Sues StockX for Selling Sneaker NFTs

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