News: Don't Miss #BoFLIVE: What’s Next for Glossier?

Friday, February 25, 2022

Don't Miss #BoFLIVE: What’s Next for Glossier?

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Dear Reader,

The past decade has been transformative for the beauty industry, as the rise of social media and acceleration of e-commerce transformed how consumers engage — and buy — cosmetics and skincare. Glossier, the direct-to-consumer beauty pioneer, which popularised millennial pink and dewy skin, was at the forefront of that change, but has recently stumbled — failing to keep up with an evolving beauty industry, customer and retail landscape. As the company attempts to regain its status as an industry leader, what does it need to do to move forward?

Please join us on Tuesday, March 1 at 16:00 GMT for our latest online event as BoF's chief correspondent Lauren Sherman and beauty contributor Cheryl Wischhover, deep dive into one of our most-read BoF Professional Exclusives, How Glossier Lost Its Grip. They will break down the ways in which Glossier lost its grip — and a potential path to recovery.

To gain access to BoF member exclusives, including this event, become a member today through our 30-day risk-free trial.

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In this BoF Exclusive, "How Glossier Lost Its Grip" we look at how the direct-to-consumer pioneer which popularised millennial pink and dewy skin, lost its way amid an evolving beauty industry, customer and retail landscape.

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Exclusively for BoF Professional members, this case study examines how two skin care brands at opposite ends of the pricing spectrum, stood out in the growing global cosmetics market by rethinking the beauty playbook.

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