Dear Reader,
The past decade has been transformative for the beauty industry, as the rise of social media and acceleration of e-commerce transformed how consumers engage — and buy — cosmetics and skincare. Glossier, the direct-to-consumer beauty pioneer, which popularised millennial pink and dewy skin, was at the forefront of that change, but has recently stumbled — failing to keep up with an evolving beauty industry, customer and retail landscape. As the company attempts to regain its status as an industry leader, what does it need to do to move forward?
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The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY.
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Friday, February 25, 2022
Don't Miss #BoFLIVE: What’s Next for Glossier?
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Master the Ebbs and Flows of the Market
This is an absolute game changer... ...
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