The Future of Burberry

The BoF Show: How Can Luxury Balance Profit and With Purpose? Snap's Head of Fashion

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WHAT YOU NEED TO KNOW TODAY: MONDAY, DECEMBER 13, 2021 Burberry's new CEO Jonathan Akeroyd faces a brand elevation strategy left incomplete, with work to do from product to distribution. Snap Inc.'s new global head of fashion and beauty partnerships is helping brands such as Prada, Dior and American Eagle harness augmented reality. Brands should double-down on social shopping, according to The State of Fashion 2022 report by The Business of Fashion and McKinsey. Plus, in the final episode of the first season of The BoF Show, Imran Amed examines how to balance profit and purpose.

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LUXURY A Letter to Burberry's New CEO By Luca Solca

It is time for the British megabrand to again choose which way it's really going: up or down? READ MORE

RETAIL Responsibility: How Can Luxury Balance Profit and With Purpose? By BoF Team

Can a business based on changing our clothes change its ways? READ MORE

TECHNOLOGY Snapchat's Rajni Jacques on Enhancing Social Shopping By Marc Bain

Snap Inc.'s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable. READ MORE

TECHNOLOGY The Year Ahead: Unlocking Next-Generation Social Shopping By BoF Team and McKinsey & Company New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities. READ MORE

FASHION WEEK Omicron May Throw a Wrench in Fashion Week Plans By Brian Baskin This week, everyone will be talking about how the Omicron variant will affect fashion's busy events calendar and Zara-owner Inditex's latest results. READ MORE

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NEWS BRIEFS Chanel Announces Winners of Inaugural 'Next Prize'

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