BoF is away for its annual break until Jan. 4. In the meantime, we invite you to explore highlights of our news and analysis from the year.
WHAT YOU NEED TO KNOW TODAY: FRIDAY, DECEMBER 24, 2021 | | | Dear BoF Community, The pandemic forced retailers to get creative and adapt quickly to changes in shopping behaviour, shifts that have only continued to upend retail in 2021 as customers grew accustomed to the omnichannel and additional services retailers provided during lockdowns. But what makes for a brand-enhancing shopping experience as the industry come out of the pandemic? What even counts as a storefront anymore? The past year saw retailers experiment with second-hand fashion platforms, rethinking what they can offer in the metaverse and investing in social commerce. Meanwhile, expectations around shipping times and customer service are sky-high and staying there. And as customers look to brands for more than just transactional relationships, retailers that prioritise the traditional brick-and-mortar and e-commerce store will be stuck in the past. The post-pandemic store is hyper-local, social, flexible, grounded in digital and ever changing. All the while, this year has also seen major financial moves in the retail sector, from a slew of IPOs to acquisitions — including yesterday's announcement that Thai conglomerate Central Group is buying Selfridges. Chantal Fernandez, Senior Correspondent |
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| | By Diana Lee and Rahul Malik | | | |
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| Discover Global Opportunities at Scotch & Soda | Scotch & Soda are currently hiring for a Merchandiser and a Creative Producer in Amsterdam, a Visual Merchandiser in Paris and and Account Executive in New York, among others. Initially founded in the 1980s, the Amsterdam-based fashion brand Scotch & Soda was re-launched in Spring/Summer 2002 with three new owners. Offering men's and women's collections, children's apparel, perfumes and denim collections, Scotch & Soda operates over 100 stores worldwide and has more than 7,000 other sales points, as well as their online presence.
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