How to Market an NFT

Made-to-Order Manufacturing, Self Portrait Founder Acquires Roland Mouret

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WHAT YOU NEED TO KNOW TODAY: MONDAY, DECEMBER 20, 2021 As more fashion brands are experimenting with NFTs, they must learn how to market them to their core consumer as well as crypto buyers. Self-Portrait founder Han Chong has ambitions to build his own fashion group, starting with the acquisition of Roland Mouret. Young labels Susan Alexandra and Mirror Palais are finding traction with a model that taps made-to-order manufacturing in New York City. Nike, which reports earnings on Monday, has made big moves recently to solidify its position in both the virtual and real worlds.

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TECHNOLOGY How to Market an NFT By M.C. Nanda

Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out. READ MORE

LUXURY Exclusive: Self-Portrait Founder Acquires Roland Mouret By Zoe Suen

Designer Han Chong is looking to build his own fashion group. READ MORE

ENTREPRENEURSHIP In New York, a New Model for Young Labels By Robert Cordero

Fledgling labels Susan Alexandra and Mirror Palais found traction with a model that melds Insta-friendly designs and direct-to-consumer sales with made-to-order local manufacturing. READ MORE

RETAIL Nike Hedges Its Bets By Brian Baskin This week, everyone will be talking about Nike's plans to sell both virtual and physical sneakers, plus the tail end of the all-important holiday shopping season. READ MORE

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