How Depop Cashed in on Community

The Business of Virtual Fashion

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WHAT YOU NEED TO KNOW TODAY: SATURDAY, NOVEMBER 27, 2021 Digital fashion is having a big moment, but can it be big business? In this week's BoF Podcast, Depop CEO Maria Raga explains how the resale platform's community focus helped it to a $1.6 billion price tag. Roland Mouret has filed for administration, the latest pandemic casualty in the high-end fashion market. In a rapidly shifting world, how does fashion need to change? Hear from Tommy Hilfiger, Cédric Charbit, Halima Aden and Indya Moore at VOICES 2021. Register now to join the livestream.

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RETAIL Maria Raga on Why Community Is Central to Depop's Success By BoF Team

The chief executive of the online peer-to-peer marketplace believes the platform's ability to connect people sets it apart from typical fashion e-commerce. READ MORE

TECHNOLOGY Virtual Fashion Is Big News. Can It Be Big Business? By Marc Bain

From the Fashion Awards to Nike, the industry is trying more and more to talk to consumers in cyberspace. READ MORE

Roland Mouret Files For Administration, Shuts Down Carlos Place Store READ MORE

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BoF EVENTS

Join Us at VOICES 2021 From Dec. 1 to 3, 2021, we'll bring the movers, shakers and trailblazers of the global fashion industry together with the big thinkers, entrepreneurs and inspiring people who are shaping the wider world. Register now for the Livestream. REGISTER NOW

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