Case Study: Rebooting Abercrombie & Fitch

Rent The Runway's IPO, Why Grailed Is Closing Its Women's Site, The Future of Virtual Fashion

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, OCTOBER 28, 2021 Abercrombie & Fitch faltered in the 2010s, but a turnaround is taking hold. BoF's latest Case Study dissects the reinvention of one of America's biggest mall brands. Testing investor interest in the fashion rental model, Rent the Runway's stock fell in its first day of trading. Grailed is shutting down its women's site Heroine, a rare casualty in the resale market. Plus, catch up on the latest BoF Live on the future of virtual fashion.

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RETAIL Abercrombie & Fitch's Brand Reinvention — Download the Case Study By Cathaleen Chen Once a staple among American teens, the retailer faltered in the 2010s after failing to keep pace with shifting consumer preferences. But through a strategy rooted in customer centrism, a revamped product offering and changes to the internal structure of the company, the brand's turnaround is taking hold. READ MORE

RETAIL Unpacking Rent the Runway's IPO By Cathaleen Chen

The rental platform may have recovered its unicorn status on the public market, but critics say it has yet to find a viable path to profitability. READ MORE

RETAIL Why Grailed Is Shuttering Its Women's Site By M.C. Nanda The resale player, in which Goat is a lead investor, announced plans to close its Heroine offshoot this week. READ MORE

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VIDEO The Future of Virtual Fashion By BoF Team

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BoF and Shopify Host Retail Forum Exploring Wholesale's New Power Dynamics "Putting [wholesale] strategies in boxes is not a modern approach. A flexible, blended model is much more agile," were some of the opening comments from a guest at BoF and Shopify's most recent Executive Retail Forum in London.  For the second in the series of thought leadership events, retail leaders gathered to posit the future of wholesale and share with each other the growth opportunities found in adapting and innovating the existing system. Here, BoF shares some of the most compelling insights from the closed discussion. READ MORE

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