Inside the Ann Demeulemeester Revamp

Australian Botanicals, Balenciaga's Latest Moves

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, SEPTEMBER 3, 2021 Belgian designer Ann Demeulemeester is playing a role in the revamp of the brand that carries her name under new owner Claudio Antonioli. Australian fragrance brands are using native botanicals to create unique scents that are catching the attention of perfume giants like Guerlain, LVMH and Estée Lauder. Ludivine Pont has joined Balenciaga in the newly created role of chief marketing officer as the Kering-backed label aims to keep scaling. Jessica Simpson's family has offered to buy her brand from bankrupt Sequential Brands Group for $65 million. Estée Lauder Companies inked a three-year deal with American poet Amanda Gorman.

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LUXURY With Ann Demeulemeester's Involvement, Revamp Takes Shape By Eugene Rabkin The brand's founder will not return to designing clothes, but she will work on special projects, such as creating its first perfume. Demeulemeester and new owner Claudio Antonioli spoke to BoF about their plans as they reopen the label's Antwerp flagship. READ MORE

GLOBAL MARKETS Fragrance Industry Wakes up to Australian Botanicals By Georgina Safe

Entrepreneurs are using exotic botanicals from Australia to create unique scents that attract the attention of global retailers and perfume giants like Guerlain, LVMH and Estée Lauder. READ MORE

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