Case Study: How to Capitalise on Livestreaming

Becoming a B Corp, Valentino's Ambitions

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: THURSDAY, SEPTEMBER 9, 2021 BoF's latest case study reveals how to capitalise on livestreaming, a fast-growing but challenging sales and marketing channel. Vestiaire Collective is the latest fashion company to earn B Corp status, offering lessons on how to qualify for the sustainability certification. Valentino's sales are almost back to pre-pandemic levels, as the brand's strategy of doubling down on its best-known lines pays off. Tod's sales increased 55 percent compared to the same period last year, but still lag pre-pandemic levels.

TOP STORIES

TECHNOLOGY Livestreaming: How Brands Can Make It Work — Download the Case Study By Zoe Suen Fashion and beauty companies are betting on livestreaming to engage their communities and generate sales revenue, but the channel remains elusive to many. BoF assesses the prospects and pitfalls of the global livestreaming opportunity to determine how brands can capitalise on this rapidly evolving medium. READ MORE

SUSTAINABILITY What It Takes to Become a B Corp By Rachel Deeley

Vestiaire Collective is the latest in a growing roster of fashion companies that have spent months teasing out company policies and practices to qualify for the highly regarded sustainability certification. How can others do the same? READ MORE

Valentino Flags Couture Ambitions, Recovery From Coronavirus Slump READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1 START TRIAL

NEWS BRIEFS Lululemon Raises Full-Year Forecast Betting on Strong Athleisure Demand Tod's Posts Strong Sales Growth But Still Lags Behind 2019 Levels Walmart Breaks Green Bond Record With $2 Billion Debut Issuance Veronica Wu Steps Down From VF Corp. Board Amesh Named as Inaugural Winner of Reference Incubator Programme Kanye West Eyeing Expansion into Homeware China's Apparel Industry Growth Slows in July PayPal to Buy Japan-Based Paidy in $2.7 Billion Deal Indian Superstar Deepika Padukone to Launch Beauty, Lifestyle Brand

SPONSORED FEATURE

How Gen-Z Buys Luxury Set to account for 40 percent of the global personal luxury goods market by 2035, gaining a share of Gen-Z spend is emerging as a critical growth lever for the luxury sector.   In a recent BoF Live, Zalando Designer's buying director, and the founder of Not Just a Label, shared their insights on the retail channels, product strategies and service standards that successfully engage this cohort. READ MORE

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd 2, Television Centre, 101 Wood Lane, London W12 7FR, United Kingdom businessoffashion.com