Condé Nast’s New Global Strategy Comes to GQ

Cosabella's Rebrand

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WHAT YOU NEED TO KNOW TODAY: MONDAY, AUGUST 2, 2021 GQ's new global editors are bringing American GQ's take on masculinity to the magazine's international editions as part of Condé Nast's new global strategy. Lingerie brand Cosabella is rebranding to compete with new intimates players like Skims and Parade. US fintech company Square said on Monday it agreed to purchase Australian buy now, pay later firm Afterpay. Popstar Kris Wu has been detained in Beijing following accusations of predatory behaviour towards young women. The Delta variant is muddying the outlook for fashion, which is banking on strong sales and a robust schedule of live events in late summer and early fall.

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MEDIA GQ's New Masculinity Goes Global By Chantal Fernandez

Global editors Will Welch and Adam Baidawi tell BoF about how they aim to bring American GQ's take on masculinity to the magazine's international editions as part of Condé Nast's new global strategy. READ MORE

MARKETING & PR The Intimates Business Is Changing. Can A 40 Year-Old Lingerie Company Keep Up? By Chavie Lieber The rise of start-ups like Skims and Parade have forced lingerie companies like Victoria's Secret to evolve. Now, Cosabella, a decades-old lingerie company, is also rebranding to embrace a more inclusive image. READ MORE

RETAIL The Delta Variant and Fashion's Postponed Post-Pandemic Future By Brian Baskin This week, everyone will be talking about the pandemic's uncertain trajectory and KKW Beauty's mysterious relaunch. READ MORE

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NEWS BRIEFS Popstar Kris Wu Detained in China Square to Buy Australia's Afterpay for $29 Billion

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