Why Etsy Bought Depop

The Secret to Sephora's Influencer Strategy

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JUNE 3, 2021 Etsy's $1.6 billion acquisition of Depop is a big bet on the future of secondhand fashion — and raises the bar for the resale platform's rivals. Sephora's flagship influencer programme #SephoraSquad has significant traction with consumers. Only government regulation can make fashion sustainable, argues op-ed writer Maxine Bédat. Plus, join the discussion on the future of stores at our next BoF Professional Summit.

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RETAIL Why Etsy Bought Depop By Cathaleen Chen

The marketplace's $1.6 billion acquisition of the young-skewing resale platform is a big bet on the future of secondhand fashion. It also spells bigger, badder competition for the growing field of contenders in the category. READ MORE

MARKETING & PR The Secret to Sephora's Influencer Marketing Success By Alexandra Mondalek

On the surface, Sephora's influencer marketing programs seem comparable to those of its competitors like Ulta. But a unique approach to talent scouting and development sets it apart from the rest. READ MORE

RETAIL BoF Professional Summit: What's a Store For? By BoF Team

Join BoF and retail futurist Doug Stephens on June 30, 2021. READ MORE

SUSTAINABILITY Op-Ed | Only Government Can Make Fashion Sustainable By Maxine Bédat Fashion's sustainability problem will not be solved by consumers or companies. It's time for government legislation and regulation, argues Maxine Bédat. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1 START TRIAL

NEWS BRIEFS Joor Furthers Expansion Into China Amazon Announces Prime Day for June 21 and June 22 Hong Kong Retail Sales Up 12.1% UK Retailers Report More Inflation Pressure as Economy Reopens The Company Starting To Break Down Fashion's Waste Problem K-Beauty Youtube Star Dawn Lee Dies at 30 NBA Stars Urged to End China Endorsements Over Forced Labor Former Myntra CEO's Mensa Brands Raises $50 Million in Series A Round

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VIDEO The Dos and Don'ts of Livestream Shopping By BoF Team

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