Wednesday, June 30, 2021

Starting in 2hrs — What’s a Store For?

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Dear Reader,

Join us shortly for our next BoF Professional Summit: What's a Store For? broadcasting live from Selfridges in London from 2pm BST / 9am EDT / 6am PDT.

Ahead of the event, download our just-launched case study How can Selfridges Future-Proof the Department Store?, to deep dive on the topic we'll be covering in our conversation with Andrew Keith, Managing Director, Selfridges.

To access the livestream, simply follow the link below to take advantage of our 30-day risk-free trial membership offer for just £1/$1/€1. Trial membership gives you full access to the summit livestream plus all the benefits of BoF Professional membership, including news, analysis, digital live events, case studies and masterclasses.

The BoF Professional Summit is hosted in partnership with Afterpay and WS Development.
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AGENDA:

14:00 BST / 09:00 EDT / 06:00 PDT
Opening Remarks

14:10 BST / 09:10 EDT / 06:10 PDT
How can Selfridges Future-Proof the Department Store?
Andrew Keith, Managing Director, Selfridges

14:40 BST / 09:40 EDT / 06:40 PDT
The Store as a Brand Billboard
Michelle Lee, Editor-in-Chief, Allure
Tricia Ruane, Head of E-Commerce Merchandise and Branded Property, Global, Condé Nast

15:15 BST / 10:15 EDT / 07:15 PDT
The Store as Immersive Entertainment
Krishna Nikhil, Chief Merchandising & Chief Marketing Officer, SSense
Web Smith, Founder, 2PM

15:45 BST / 10:45 EDT / 07:45 PDT
The Store as a Service Touchpoint
Adam Levene, Founder, Hero
Elyse Walker, Founder & Chief Executive, Elysewalker
Dan Schoening, Vice President of Business Strategy & Operations, Nordstrom Inc

16:15 BST / 11:15 EDT / 08:15 PDT
The Store as a Community Hub
Edison Chen, Founder & Creative Director, Clot
Samantha David, President, WS Development

16:45 BST / 11:45 EDT / 08:45 PDT
Using Customer Data to Drive Retail Experiences
Nick Molnar, Co-Founder & Co-Chief Executive, Afterpay

16:55 BST / 11:55 EDT / 08:55 PDT
The Most Important Metric in Retail
Jessica Couch, Co-Founder, Fayetteville Road
Brittany Hicks, Co-Founder, Fayetteville Road
Alexei Agratchev, Co-Founder & Chief Executive, RetailNext

17:25 BST / 12:25 EDT / 09:25 PDT
Key Learnings & Closing Remarks
Doug Stephens, Founder, Retail Prophet
Imran Amed, Founder & Chief Executive, The Business of Fashion

 
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