Selling Menswear to Women and Womenswear to Men

Chanel Sales Bounce Back After Heavy Pandemic Hit, Audemars Piguet CEO Says Watch Sector Is Short-Sighted

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, JUNE 16, 2021 A growing number of menswear brands are launching womenswear and vice versa. Chanel was hit harder than luxury rivals in 2020, but has bounced back. Audemars Piguet's CEO believes the watch sector is being short-sighted. Download BoF and McKinsey's new State of Fashion Watches & Jewellery Report to learn more. Luxury watchmakers risk becoming over-reliant on the China market. Neiman Marcus is acquiring Stylyze to power e-commerce growth.

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MARKETING & PR How to Sell Menswear to Women and Womenswear to Men By Alexandra Mondalek

Selling to another gender offers growth opportunities but comes with a unique set of challenges for marketers. READ MORE

LUXURY Chanel Sales Bounce Back After Heavy Pandemic Hit By Robert Williams

A limited digital operation and high exposure to fragrance and beauty were among the factors that held the French giant back last year. But sales have since returned to growth over pre-pandemic levels and the company has no intention of selling its fashion online. READ MORE

LUXURY Audemars Piguet: Preserving Scarcity at Any Cost By Robin Swithinbank

From the pre-owned market to China, outspoken CEO François-Henry Bennahmias reveals what he thinks his competitors are doing wrong and why he plans on taking a different approach to some of the coming decade's biggest opportunities. READ MORE

CHINA Brands Invest Big in China's Booming Watch Market By Casey Hall Mainland China is now the number one export market for Swiss watches, but some luxury watchmakers risk becoming over-reliant on the region. READ MORE

Neiman Marcus To Acquire Retail Platform Stylyze READ MORE

Erdem Launches Menswear Line for Spring 2022 READ MORE

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NEWS BRIEFS Retail Sales, Factory Data Show Growing Pains for US Recovery Shopify Expands E-Commerce Pact With Google and Facebook China's Holiday Weekend Sees Travellers Out in Force Chinese Netizens Still Haven't Forgiven D&G Unilever Acquires Skincare Brand Paula's Choice Arezzo&Co Acquires Streetwear Player BAW for $20.5 Million Boohoo Weathers Supply Chain Failings With 32% Jump in Sales H&M's Quarterly Sales Surge as Pandemic Restrictions Ease China's Garment Industry Sees Revenue Rise, Profits Up 38% Joor Raises $46 Million to Build on Pandemic Growth

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