Gucci Makes New Materials Play

Solving Online Fashion's Fit Problem, Will India Bounce Back?

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JUNE 17, 2021 Gucci's new leather alternative is the latest signal that material innovation is one of fashion's hottest new trends. As e-commerce booms, fit tech could save fashion billions of dollars in lost sales and returns. Industry leaders are divided on the long-term economic impact of India's second wave. Mega-jeweller Chow Tai Fook is tapping into the lucrative sales opportunity across Asia. Download BoF and McKinsey's new State of Fashion Watches & Jewellery Report to learn more. LVMH is partnering with Google to help brands like Louis Vuitton and Dior develop more personalised shopping experiences.

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SUSTAINABILITY Gucci Joins Fashion's New Materials Race By Rachel Deeley

The Italian brand is launching vegan versions of its New Ace and Rhyton sneakers made with a leather alternative developed in-house. READ MORE

RETAIL Are Fashion E-Tailers Any Closer to Solving Their Fit Problem? By Chantal Fernandez

Specialised fit tech firms are offering 'try before you buy' solutions that could save the industry billions of dollars in lost sales and returns each year, but some are looking to tech giants for the next wave of innovation. READ MORE

GLOBAL MARKETS As India Begins Reopening, Will Retail Bounce Back? By Casey Hall and Phyllida Jay

The world's fourth-largest retail market rebounded from last year's Covid-19 outbreak faster than some expected, but India's recovery from this year's second wave could be different. READ MORE

LUXURY Chow Tai Fook: Persuading Clients To Pay a Premium By Ming Liu At one of the biggest jewellers in the world, Kent Wong Siu-Kee is focused on mainland China and other dynamic Asian markets to persuade buyers of unbranded jewellery to instead choose Chow Tai Fook. READ MORE

How I Became... An Art Director READ MORE

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NEWS BRIEFS Victoria's Secret Announces VS Collective of Brand Advisors Neiman Marcus Hires Moda Operandi Fashion Director Lisa Aiken 11 Honoré Launches BIPOC Designers Initiative Rimowa Launches First Experiential Store in Soho Flagship BTS Team Up With McDonald's on New Apparel, Merch Chinese Cross-Border E-Commerce Grows 46.5% in Q1 LVMH Turns to Google's AI to Boost Business Middle East's Biggest Mall Operator Flags UAE Retail Recovery EBay to Sell Korean Unit For About $3.6 billion to Shinsegae, Naver India's May Retail Sales Fall 79% From Pre-Pandemic Levels

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VIDEO Post-Pandemic Dressing — What Are Consumers Buying Now? By BoF Team

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At SCAD, Innovations in the Preparation and Promotion of Emerging Talent BoF hears how Savannah College of Art and Design prepares students for the industry's cross-functional collaboration — through projects like alumni-directed short film The Awakening that premiered in May — and why the university is combining digital technology and alumni networks to create more inclusive platforms to promote their work. READ MORE

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