Why Fashion Brands Are Betting on Streaming Advertising

Sourcing From China Just Got More Expensive, What's Next for Pandemic Success Stories?

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, MAY 26, 2021 Advertising on streaming services is increasingly popular for fashion and beauty brands aiming to reach new audiences. Rising prices in China are sending ripples through fashion's supply chain. Young designers who saw direct-to-consumer success during the pandemic are investing in wholesale, customer acquisition and operations to keep up momentum. Nordstrom reported better-than-expected quarterly sales as vaccines and government stimulus boosted store traffic.

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MARKETING & PR Fashion Brands Are Betting on Streaming Ads By Chavie Lieber

The boom in streaming services like Hulu and Roku is creating new opportunities, though brands that use these platforms to build their reputation, rather than just selling products, will find more success. READ MORE

ENTREPRENEURSHIP These Brands Broke Out in 2020. What's Next? By M.C. Nanda

Young businesses that accelerated during the pandemic are embracing wholesale and staffing up to keep momentum going as consumer habits change. READ MORE

CHINA Why Sourcing From China Just Got More Expensive By Casey Hall

Surging demand and supply disruptions are driving up prices for raw materials, labour and shipping in fashion's largest manufacturing hub. READ MORE

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NEWS BRIEFS Nordstrom Beats Quarterly Revenue Estimates Golden Goose's First Bond Sale Sums Up Junk's Dilemma Port Authority Says Condé Nast's Parent Advance Owes $9.6 Million in Manhattan Rent Dispute Rebecca Minkoff Launches Rental With a New-to-Market Model Uniqlo Made a Bet on Comfortable Bras. Now It's Paying Off UK Retail Sales Subdued In May India's Apparel Exporters Lose Orders to Bangladesh, Sri Lanka, Vietnam BTS to Unveil Pop-Up Stores in Manila, Taipei and Singapore GmbH Founders Named Creative Directors of Trussardi British Fashion Retailer Ted Baker in Bank Refinancing

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Explore Jobs at Calvin Klein, Tommy Hilfiger and PVH The PVH brands are currently hiring in Amsterdam for a Director of Visual Merchandising at Calvin Klein, a Senior Manager of Media Strategy at Tommy Hilfiger and a Buying & Planning Coordinator and a Graphic Designer at PVH.  With a team of nearly 40,000 associates operating in 40 countries, the 140-year-old business PVH is one of the world's largest apparel companies. Its brand portfolio includes Calvin Klein, Tommy Hilfiger, Van Heusen, Izod, Arrow, Warner's, Olga, Geoffrey Beene and True & Co. VIEW JOBS

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