Do the Oscars Still Matter?

Hermès Sales Up 44 Percent, Asian Consumers Warming to Luxury Resale

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, APRIL 23, 2021 Awards show ratings have been dwindling for years, but even in the pandemic era, the Oscars still offer opportunity for fashion brands. Kitschy, beaded jewellery is selling out as consumers look for a fun, post-pandemic fix. The sustainable fragrance sector is gaining steam but is wrought with consumer confusion and manufacturing challenges. Asian consumers are warming to second-hand luxury goods, reports Vestiaire Collective. Hermès first-quarter sales shot up 44 percent, a sharp recovery from pandemic disruption.

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MARKETING & PR Fashion Isn't Giving Up on the Oscars By Alexandra Mondalek

Awards show ratings have been dwindling for years, but even in the pandemic era, the Academy Awards are still cause for celebration in fashion. READ MORE

LUXURY Why Shoppers Are Obsessed With 'Summer Camp' Jewellery By Chavie Lieber

The popularity of $450 Balenciaga beaded bracelets and $24 Urban Outfitters emoji chokers is a sign that consumers are craving fun statement pieces for their post-pandemic wardrobes. READ MORE

BEAUTY The Tricky Business of Clean Fragrance By Emily Jensen

Marketing a perfume as sustainable is easy. Actually crafting an eco-friendly product is far more complicated. READ MORE

RETAIL Vestiaire Collective Sees Asia's Luxury Shoppers Warm to Secondhand Gucci By Bloomberg A shift in the way people think about pre-loved goods paved the way for the resale platform's global expansion. READ MORE

Hermès Sales Bounce Back 44 Percent READ MORE

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