CX Insider: A focus on connected data

Oracle Oracle View this message in a Web browser Putting the focus on connected data This month, we are highlighting the changes CX has undergone over the past year and how connected data is helping brands satisfy new customer expectations and build loyalty. Read on for the top stories. "Commerce in a coronavirus world is causing consumers to rethink how they define an enjoyable, seamless brand experience.” David Balaban, computer security researcher 20 Definitions of Customer Experience in 2021 Expert insights 1 / Check out this recap of Experience TV Episode 9 featuring Clay Walton-House from PK to learn how to build an ecosystem of member services, exclusive content, and experiences that keep customers engaged with your brand. 2 / Watch this episode of CXO Talk, where Nate Skinner, Oracle’s Senior VP of Global Marketing, talks about how you "can't let personalization paralyze your efforts." Hear his thoughts on who should own solving this customer experience problem. 3 / How do successful brands promote diversity and inclusion (D&I)? Hear from seven Oracle executives on the best ways to demonstrate your dedication to D&I. In the news Future-thinking retailers are prioritizing three CX-inspired initiatives. Read more Oracle and Mirakl research found COVID-19 impacts will be felt through 2023. Read more Recommended events Innovation update for Oracle Advertising and CX May 12 at 12 p.m. ET / 5 p.m. CET Learn how the latest innovations in Oracle Advertising and CX help humanize your brand and make customer interactions matter more. On-demand webinar: Retail Insights Learn from retail industry experts how to offer omnichannel interactions and adapt to customer behaviors in real-time. On-demand webinar: Manufacturing Insights Learn from manufacturing industry experts how connected data helps you develop a deeper customer understanding. Click here to receive the CX Insider monthly. Get real-time updates: #SmarterCX

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