The Revenge Shopping Opportunity

Where Will Americans Spend Their Stimulus Checks?

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WHAT YOU NEED TO KNOW TODAY: MONDAY, MARCH 15, 2021 As lockdowns ease in the US and Europe, consumers are unleashing pent-up demand. Retailers selling goods made in the same factories as legacy labels have struggled to build their own brands. Liberty Fairs and Cabana are planning the first in-person US trade show since the pandemic, in Miami Beach this July. Plus, tune into BoF Live on Tuesday for a discussion on the pros and cons of resale.

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RETAIL The Revenge Shopping Opportunity By Cathaleen Chen and Tamison O'Connor

When China lifted its lockdowns, consumers went on a shopping spree that immediately boosted revenue for some brands. Will newly vaccinated consumers in the US and Europe do the same? READ MORE

MARKETING & PR Brand Equity Can't Be Borrowed By Diana Pearl

The 'brandless' movement has come for fashion, with retailers like Italic and Few Moda selling goods made in the same factories as legacy labels. But an association with a legacy name isn't enough to build a brand. READ MORE

RETAIL Where Will Americans Spend Their Stimulus Checks? By Brian Baskin This week, everyone will be talking about a potential stimulus-driven shopping spree in the US, the start of Rakuten Fashion Week in Tokyo and Nike's financial results. READ MORE

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NEWS BRIEFS Mulberry to Resell Old Bags on Vestiaire Collective In-Person Trade Shows Set to Make a Comeback This Summer

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RETAIL #BoFLIVE: For Brands, Is Resale Actually Worth It? By BoF Team

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