Saturday, February 13, 2021

☕️ Roaring Twenties

Brands are getting sketched out by the Olympics..
February 13, 2021 View Online | Sign Up

Daily Brew

The Ascent

Good morning and Happy Galentine's Day. For those of you who think we just made a typo, Galentine's Day is a holiday celebrating female friendship, and was invented by Leslie Knope in Season 2 of Parks and Recreation. Waffles are typically involved.

As Knope explains: "Every February 13, my lady friends and I leave our husbands and our boyfriends at home and we just come and kick it, breakfast-style." If you celebrate, we'd love to hear your unique traditions.

MARKETS

NASDAQ

14,095.47

+ 0.50%

S&P

3,934.83

+ 0.47%

DOW

31,458.40

+ 0.09%

GOLD

1,824.80

- 0.11%

10-YR

1.210%

+ 4.30 bps

OIL

59.73

+ 2.56%

*As of market close. Here's what these numbers mean.

  • Markets: Optimism abounds. Investors trimmed their cash holdings and injected a record $58 billion into stock funds this week, according to the Financial Times. The major US indexes ticked higher for the week and posted record closes. 
  • Government: During the impeachment trial yesterday, lawyers for former President Trump presented their arguments for several hours, then the Senate conducted a Q&A session for reps of both sides. 

MARKETING

Brands Confront Olympic-Sized Controversy

Two people standing behind human sized Olympic rings

Carl Court/Getty Images

You might think that running 100 meters in under 10 seconds or landing a Double McTwist 1260 would be the hardest things to do at the Olympics. But corporate sponsors are navigating an even bigger challenge: the delicate geopolitical and social issues surrounding the next two Olympics, in Tokyo and Beijing. 

  • More than 180 rights groups have called for a boycott of the 2022 Beijing Winter Olympics, citing the Chinese government's many reported human rights violations. 
  • And yesterday, the president of the Tokyo Olympic organizing committee, Yoshiro Mori, resigned after facing major blowback over his suggestion that women talk too much in meetings. Part of that blowback: Corporate sponsors started to rethink their involvement with the Games, according to Japanese media. 

It's left brands between a scandal and a hard place

When China's economy bounced back from the pandemic more quickly than Western countries, businesses became even more reliant on Chinese consumers. Nike, for instance, grew revenue 24% in China last quarter, compared to just 1% growth in North America.  

  • What happens when you do speak out against China? Look at the NBA. It just returned to air in China nearly a year after former Houston Rockets GM Daryl Morey threw the league's business relationship with Beijing into chaos after tweeting support for Hong Kong's pro-democracy protests. 

Plus, many advertisers are desperate for the eyeballs and brand association that come from having their logo next to a hand-springing Simone Biles. Live TV viewership was way down during Covid, and the Olympics were supposed to be a bounce-back moment for television advertising. But now the picture is murkier...

  • ...especially because the pandemic isn't over. Japan won't start vaccinating citizens until the end of February, and the Olympics are scheduled to start in July. 

Bottom line: For Beijing 2022, brands might get cover from the US government. The Biden administration has signaled that it doesn't support a boycott of the Games.

        

INTERNATIONAL

Britain's Economy Is Worse Than Its Weather

LONDON, ENGLAND - DECEMBER 28: Fog over the Houses of Parliament on Dece...

Hollie Adams/Getty Images

The UK economy just posted its largest annual drop since Sir Isaac Newton was figuring out why things drop. 

According to the Bank of England, 2020's 9.9% contraction was the biggest blow to output since 1709, when the economy tanked 13% due to the "Great Frost"—the coldest European winter in the last 500+ years.

  • The 9.9% decline is more than double the GDP shrinkage that occured in 2009 following the financial crisis.
  • It's also a steeper drop than most other wealthy countries, including the US—whose economy fell 3.5% in 2020. Analysts say that could be because Britain's economy relies more on face-to-face contact and recreation.

And despite tight restrictions on movement and business, the UK's population still suffered greatly from the coronavirus, recording the highest death toll in Europe. 

Looking ahead...the UK could see a Ted Lasso-style turnaround in 2021. It's outraced its peers in approving and distributing vaccines, and consumers appear ready to open their wallets once the pandemic dies down (hopefully) by the summer.

        

COSMETICS

L'Oréal Is Getting Gatsby Vibes

Gatsby raising a wine glass

Giphy

L'Oréal must have been sticking to a consistent skincare routine, because the French cosmetics giant is positively glowing after reporting better than expected Q4 earnings yesterday. 

  • Sales in the last three months of the year grew 4.8% on a like-for-like basis, despite the broader luxury goods market taking a pandemic nosedive.

The two main drivers of higher sales? E-commerce and China. Well, actually, more like e-commerce in China. Chinese online sales gained 56% (and total China revenue grew 27% in 2020).

But like the Bucs when they signed Tom Brady, L'Oréal thinks the best is yet to come. The next years will "be like the Roaring 20s, there will be a fiesta in makeup and in fragrances," L'Oréal CEO and Chairman Jean-Paul Agon predicted when discussing the company's results. "People will be happy to go out again, to socialize," he said. 

Bottom line: The cosmetics industry was surprisingly resilient in 2020 as homebound people realized that Zoom's touch-up-appearance feature could only do so much. 

        

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TOYS

Toy Sales Strong, They Are

Baby Yoda

Giphy

Yesterday, Hasbro's animatronic Baby Yoda won the Toy Association's Toy of the Year award. 

But the real winners? Toy companies. Hasbro and Mattel both reported strong earnings this week that reflected the broader industry's 16% increase in sales in 2020. 

  • "There is no question that the pandemic drove demand with kids staying at home. With the lockdowns, parents spent money on their children," Mattel's CEO, Ynon Kreiz, told the FT.
  • Another symbol of the Covid era: Mattel's online sales grew more than 50% and now account for more than a third of its global retail sales.

Two categories boosted the industry

  1. Board games: Hasbro's game sales jumped 15% last year, led by Operation, Monopoly, and...a Baby Yoda-themed version of Monopoly. Hasbro also acquired Magic: The Gathering, a card game with a cult following that's grown during the pandemic, especially online. Uno cards sold well for Mattel. 
  2. Dolls: Mattel's doll sales grew 13% to $709 million, led by Barbies, American Girl, and Star Wars plushies (yes, featuring Baby Yoda).

2022 prediction: Disney spins off Baby Yoda as its own public company worth $150 billion.

        

SOCIAL MEDIA

Chart of the Week

chart of social media companies

Chartr

Our friends at Chartr put together this infographic that shows the "buzzworthiness" of certain social media platforms over time.

Reddit

        

WHAT ELSE IS BREWING

  • 12 Senate Republicans urged financial regulators to reject the Nasdaq's proposed rules on corporate diversity.
  • Maryland lawmakers approved the US' first tax on digital ad revenue.
  • Mario Draghi, the former president of the European Central Bank, formed the new Italian government yesterday (which he'll lead).
  • Amazon sued the New York state attorney general's office to block an investigation into a labor dispute over coronavirus health measures at a Staten Island warehouse last spring. 
  • Jay-Z and Twitter + Square CEO Jack Dorsey have established an endowment to fund bitcoin development, and poured in 500 bitcoin (worth almost $24 million) to kick it off. 

SPONSORED BY SAKARA

Sakara

Make your own mornings. As morning experts, we know what it takes to create the morning of your dreams. And we're helping you master your mornings, with help from our partners at Sakara. Check out our latest article to learn five components that make a stellar morning routine (in addition to reading the Brew, of course.) Add these to your AM and become a morning expert like us.

BREW'S BETS

Lunar New Year: Watch this silent film footage from 1954 of a celebration in San Francisco, and if you're in the Bay Area yourself, eat through this list of local restaurants

Weekend conversation starters:

GAMES

Brew Crossword: Free-For-All

Crossword

Francis Scialabba

Today's crossword, created by Brew reader Anika Vincent, is a real doozy. We won't give too much away, but the longest Across answer left us feeling a bit hungry…

Try the puzzle here.

+ Think you have what it takes to make your own crossword? Spoiler: You do. Check out our tutorial, and then be sure to submit. If we select your crossword, we'll also send you the iconic Brewneck sweatshirt.

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Written by Jamie Wilde, Neal Freyman, and Toby Howell

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