Dear BoF Community,
For the better part of a decade, data has been the guiding star for many fashion brands big and small. If designers could only know precisely what customer want and when they will want it, the thinking went, then they could create an automatic bestselling shirt, bag or dress. But the best brands merge hard numbers with old-fashioned instinct. Even Stitch Fix, with its algorithm-driven wardrobes, still employs human stylists to select clothing to mail its customers. Lauren Sherman explains how fashion is combining the best of both worlds.
Also, the beauty industry is primed for a quick rebound from the pandemic. In the State of Fashion 2021 report, McKinsey & Co. explain which companies and channels will benefit the most.
Brian Baskin, Deputy Editor
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