Beauty Will Make a Quick Comeback View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST THE UPFRONT Dear BoF Community, For the better part of a decade, data has been the guiding star for many fashion brands big and small. If designers could only know precisely what customer want and when they will want it, the thinking went, then they could create an automatic bestselling shirt, bag or dress. But the best brands merge hard numbers with old-fashioned instinct. Even Stitch Fix, with its algorithm-driven wardrobes, still employs human stylists to select clothing to mail its customers. Lauren Sherman explains how fashion is combining the best of both worlds.  Also, the beauty industry is primed for a quick rebound from the pandemic. In the State of Fashion 2021 report, McKinsey & Co. explain which companies and channels will benefit the most.  Brian Baskin, Deputy Editor TODAY'S MUST READ BoF Professional Data Alone Won't Save Fashion BY Lauren Sherman Big data is making the fashion industry work better. But it needs to be used in the right way, for the right things. Try BoF Professional for 30 days for $1/£1 JOIN TOP STORIES The Business of Beauty Beauty Will Make a Quick Comeback, But the Market Will Have Changed BY Sophie Marchessou and Emily Gerstell The global beauty market is set to surpass 2019 sales levels in 2021, once again proving that it is more resilient than fashion, which is not expected to recover until 2022 at the earliest. But, like fashion, the beauty market that returns will be different across regions, categories and channels. Fashion Show Review A Muted Men's Fashion Month Kicks Off BY Brian Baskin This week, everyone will be talking about an all-digital Pitti Uomo, tightening lockdowns worldwide and the potential divorce of Kim Kardashian and Kanye West. Get your BoF Professional Cheat Sheet. Try BoF Professional for 30 days for $1/£1 JOIN BoF CAREERS - FEATURED JOBS   Planner Burberry   Shanghai, China   Staff Accountant Who What Wear   West Hollywood, United States   Development & Production Coordinator Wales Bonner   London, United Kingdom View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom