Africa's Answer to Amazon View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST ADVERTISEMENT THE UPFRONT Dear BoF Community, Nike has not only endured the Covid-19 crisis but managed to accelerate through it. The seeds of this resilience were planted deep into its strategy several years ago when the American sportswear giant began a radical direct-to-consumer pivot. Doug Stephens breaks down Nike's pandemic success. Elsewhere, Robb Young speaks with the chairperson of Jumia, Africa's answer to Amazon. Plus, fashion is set for a surge in M&A, according to the State of Fashion 2021 report.  Vikram Alexei Kansara, Editorial Director TODAY'S MUST READ Retail Prophet The Radical Strategy That Drove Nike's Pandemic Success BY Doug Stephens How a bold direct-to-consumer push unveiled by former chief executive Mark Parker almost four years ago drove the sportswear giant's stock price to an all-time high in the middle of a pandemic. TOP STORIES News & Analysis Africa's Answer to Amazon on Balancing Speed with Discipline BY Robb Young Jumia has seized the e-commerce opportunity in dynamic markets from Nigeria to Egypt, though it didn't see the growth rates analysts expected during the pandemic. Next year, the e-tailer will be even more disciplined about its path to profitability, says chairperson Juliet Anammah. The Year Ahead: Fashion Is Set for a Surge in M&A BY BoF Team and McKinsey & Company As the gap widens between the best-performing companies and the rest, M&A activity will increase as leaders manoeuvre to take market share, unlock new opportunities and expand capabilities. Sponsored feature #BoFLIVE: A Roadmap To Fashion's Carbon-Free Future BY BoF Studio Katja Busch, chief commercial officer of DHL and chief sustainability officer of the Global Fashion Agenda Morten Lehmann share their insight on how the fashion industry can work towards a carbon-free future. NEWS BRIEFS Adidas Reviews Strategic Options for Reebok Report: Rihanna Seeks $100M to Scale Savage x Fenty Kim Jones Will Present His First Fendi Couture Collection January 27 Beijing Fines Alibaba, Tencent Unit Under Anti-Monopoly Laws Unilever To Put Its Climate Change Plans To Shareholder Vote Flying Fur Prices Put Fox in Focus as Mink Cull Sparks Shortage Under Armour Sued Over Claims About 'Scientifically Tested' Fabric BoF CAREERS - FEATURED JOBS   Flagships Retail Key Account Manager Puig UK      London, United Kingdom   Print Designer Totême   Stockholm, Sweden   Designer Sea   New York City, New York View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom