Thursday, December 31, 2020

BoF's Year in Fashion | Technology Acceleration

The New Normal: Digital Is Set For a Step Change

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YEAR IN FASHION

THE UPFRONT

The Business of Fashion will be taking a break between 24 December 2020 and 3 January 2021. In the meantime, explore our analysis from an unparalleled year for the global fashion industry. We wish you a happy holiday season and a great start to 2021.

Dear BoF Community,

Technology touches every single part of our lives, and it's never been more important to success in the fashion industry as it is now. During the pandemic, e-commerce soared to new heights, and social media — driven, in part, by the rise of TikTok — dictated consumer behaviour and trends. Industry executives also learned to make better use of digital tools, from video streaming to data analytics. Fashion even embraced gaming. Analog may never die, but this year digital became more important than ever. 

Lauren Sherman, Chief Correspondent

BoF Professional

Why Is Everyone Betting on Farfetch?

BY Lauren Sherman

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Op Ed

Op-Ed | Dear Fashion, Amazon Isn't Going to Save You

BY Lawrence Lenihan

News & Analysis

What the Farfetch-Alibaba-Richemont Mega-Deal Means for Luxury E-Commerce

BY Chantal Fernandez

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Fashion-Tech

How Shopify Conquered Fashion

BY Chavie Lieber

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BoF Professional

How 5 Very Different Brands Managed E-Commerce at the Height of the Pandemic

BY Alexandra Mondalek

Intelligence

Can Fashion Cash In on the Animal Crossing Craze?

BY Chavie Lieber

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Intelligence

Will Fashion Ever Really Embrace Amazon?

BY Chavie Lieber

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BoF Professional

VOICES 2020: How Technology Is Shaping Culture and Consumption

BY Chantal Fernandez

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Intelligence

Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.

BY Alexandra Mondalek

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