Did These Fashion Trends Predict Trump’s Comeback?

Thailand: Asia's Next Luxury Powerhouse?; Salomon Owner Reports Sales Jump

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, NOVEMBER 20, 2024 Tradwives, Western wear and even clean beauty were among the pre-election cultural signals that young Americans were taking a rightward turn. Luxury brands are increasing investment in Thailand as malls and new retail districts grow. On, Hoka and other sportswear disruptors will accelerate their market share grab in the coming year, according to The BoF-McKinsey State of Fashion 2025. Arc'teryx and Salomon owner Amer Sports reported a 17% increase in third-quarter revenue from a year earlier. The Debrief podcast explores why beauty brands like Anastasia Beverly Hills that were once touted as unicorns are losing ground. Plus, join us today for our next BoF LIVE on Increasing Brand Presence and Impact on TikTok at 17:00 GMT / 12:00 EST. Register your place now.

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MARKETING Did These Fashion and Beauty Trends Predict Trump's Comeback? By Diana Pearl

The former president's victory shocked many Democrats. But there were signs bubbling up in the culture well before election night that America was about to take a lurch to the right. READ MORE

GLOBAL MARKETS Thailand Is Becoming a Luxury Retail Powerhouse By Khanh Linh

A $3.2 billion new luxury precinct called One Bangkok is rising in the Thai capital amid a flurry of investment by the city's legacy department stores and malls as they renovate and expand to popular tourist destinations nationwide. READ MORE

RETAIL Sportswear Is Set for an Epic Showdown in 2025 By BoF Insights and McKinsey & Company

The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025. READ MORE

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NEWS BRIEFS Mytheresa Reports Sales, Profit Growth in Latest Quarter Mulberry Bets on Lower Handbag Prices Salomon and Arc'teryx-Owner Amer Sports Reports Growing Sales and Profits UK Retailers Warn Reeves of £7 Billion Hit From Budget Tax Rises Mulberry Restructures as Sales Slump

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PODCAST The Debrief | What Happened to Beauty's Billion-Dollar Brands? By Sheena Butler-Young, Brian Baskin and Daniela Morosini

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Herno Holidays Season The holidays represent a precious time. For everyone. Herno ushers in the coming winter and end-of-year festivities in the enveloping, warm world of its own yarns in white and sophisticated hues to evoke and dress-up moments of sharing and conviviality among loved ones, whether during a festive lunch or even for a bright festive moment illuminated by shiny sequins. DISCOVER MORE

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