Dear Reader, Last week, we released The State of Fashion 2025, the highly-anticipated annual report by McKinsey & Company and BoF Insights, The Business of Fashion's data and advisory team.
This year's report reveals that fashion executives are feeling pessimistic about 2025. A long-expected post-Covid spending slowdown has arrived, while geopolitical tensions remain high. But there are still pockets of opportunity in promising new markets, in underserved customer groups and at new frontiers in customer experience, powered by artificial intelligence.
Download your complimentary copy of the report below to explore the 10 themes that will define the industry in the year ahead. |
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