| How we consume television has evolved dramatically over the past decade as folks ditch costly cable packages for an array of streaming services that allow them to watch what they want, when they want, from just about anywhere there's an internet connection. You can see how each year since 2015, streaming has eaten away a significant chunk of traditional TV's market share – with 90% of today's viewers now beaming a show directly into their living rooms: 
The latest Nielsen TV usage report revealed 37.7% of total TV viewing happened through streaming – representing a new record. 
Netflix (NFLX), Roku (ROKU), Hulu, Peacock, Disney+, and now Max... folks now have endless options for consuming their television... and consume they do. Between July 10 and July 16, Americans spent nearly 3.7 billion minutes – yes, billion – just streaming the fictional law show "Suits." 
What most of those folks didn't realize while binging that legal drama for the thirteenth time is that every time a new episode queued up, a rapid auction was taking place behind the scenes to decide which ad they were going to see. These auctions happen in a matter of milliseconds and leverage incomprehensible amounts of data to feed you just the right ad at just the right time. That eerie moment when you're chowing down on your favorite snack and an ad for that exact brand pops up? That's what I'm talking about here. And the mastermind making it all happen? A company called The Trade Desk (TTD). Take a look at how the seismic shift from traditional TV to streaming has opened up the opportunity of a lifetime for this company – and for the folks who own shares today... Click here to continue reading Until next time, | 
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