Lessons From Influencer Marketing Mishaps

Prada's Path to Retail Performance; Amazon Prime Day's New Competition

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WHAT YOU NEED TO KNOW TODAY: MONDAY, JULY 10, 2023 TikTok's algorithm and a charged political climate have upped the risks, and the rewards, for influencer marketing. Luca Solca examines Prada's push to double retail space productivity. Amazon Prime Day will likely set sales records this week, but the e-commerce giant has new competition for fashion deals. In the tradition-bound world of tennis, Jannik Sinner's Gucci bag at Wimbledon marked a changing of the fashion guard.

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MARKETING Lessons From Influencer Marketing Mishaps By Diana Pearl

Recent controversies from Tarte, Shein and even Bud Light have demonstrated the risks that come with building marketing campaigns around social media stars — and provide guidance for how to operate in the sector today. READ MORE

LUXURY Prada's Path to Retail Performance By Luca Solca

Luca Solca examines Prada Group CEO Andrea Guerra's push to double retail space productivity at its flagship brand. READ MORE

RETAIL Amazon Prime Day Isn't the Only Game in Town Anymore By Brian Baskin

The e-commerce giant's rivals are planning their own sales events, while Shein and Temu are luring consumers with the promise of year-round discounts. That, plus what else to watch for in the week ahead. READ MORE

Jannik Sinner's Gucci Deal Leads Wimbledon Fashion Revolution READ MORE

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