How Fashion Entered the Formula One Race

Why Kim Kardashian Is Buying Back Her Brand; Beauty's Barbie Collabs Fall Flat

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, JULY 14, 2023 A revamped media strategy and new generation of fashion-conscious drivers has made F1 a prime opportunity for fashion partnerships. Kim Kardashian's potential repurchase of her brand from Coty reflects shifting priorities for both parties. The beauty industry is rushing to tie itself to Barbie, but Rachel Strugatz argues most collaborations are falling flat. Big brands are still withholding critical information about their environmental and social impact. Amazon Prime Day sales were up from a year ago, but fell short of estimates. Uniqlo owner Fast Retailing raised its full-year forecast after posting record profit in Q3.

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MARKETING How Fashion Entered the Formula One Race By Daniel-Yaw Miller

A new owner, media-friendly strategy and an upcoming Brad Pitt film have helped catapult Formula One into the cultural spotlight. For brands, there are untapped opportunities in the sport – "like a Super Bowl every weekend." READ MORE

BEAUTY Why Kim Kardashian and Coty Could Be Parting Ways By Rachel Strugatz While the beauty conglomerate is in the midst of restructuring its global business, one of its most famous celebrity founders is said to be taking her brand back. READ MORE

BEAUTY Why So Many Barbie Beauty Collabs Are Falling Flat By Rachel Strugatz The summer movie's influence on fashion is undeniable, but most product pushes in makeup, skin care and hair care aren't working. READ MORE

SUSTAINABILITY Fashion Brands Withholding Key Environmental and Social Sustainability Data By Sarah Kent The industry is becoming incrementally more transparent, but big brands still fail to disclose critical information about their environmental and social impact, according to this year's Fashion Transparency Index. READ MORE

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NEWS BRIEFS Amazon Prime Day Drives All Online Sales Up 6.1%, Missing Estimate Ssense Launches an AI-Based Personal Styling Chatbot Fast Retailing Raises Forecast as Operating Profit Surges Swatch Sets New Half-Year Sales Record Citing Lifting of Covid Curbs Mielle Organics Becomes WNBA's First Textured Hair Care Partner

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The Complete Playbook for Generative AI in Fashion Generative AI could be one of the most consequential technologies for the fashion industry. Though still early days, the technology is improving rapidly and the number of use cases is expanding across many parts of the industry — from product design, visual content creation, copywriting and customer experience. BoF's latest case study unpacks the hype around this emerging technology and explores its opportunities, challenges and risks in multiple parts of fashion's value chain. READ NOW

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