Pharrell Williams Will Usher in a New Era at Vuitton Men’s

How Lab-Grown Diamonds Went Mainstream, Should Brands Use Virtual Influencers?

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, FEBRUARY 15, 2023 Louis Vuitton has appointed Pharrell Williams as men's creative director. Virtual influencers are starting to gain traction in China as celebrity brand ambassadors become increasingly risky. Lab-grown diamonds now make up 10 percent of the global diamond market, one of the most prominent examples of how new materials are disrupting the luxury sector. Brands like Savage x Fenty and Adore Me are experimenting with lingerie fashion shows, but a winning formula has yet to emerge. Mother of Pearl's quest to build a sustainable fashion label is captured in a new documentary.

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LUXURY Confirmed: Pharrell Williams Will Usher in a New Era at Vuitton Men's By Tamison O'Connor

The celebrity music producer has been appointed men's creative director at luxury's biggest brand in the first big move by new CEO Pietro Beccari. READ MORE

CHINA Should Brands Use Virtual Influencers in China? By Gemma A. Williams

Critics say they are dystopian, but 'flawless' virtual influencers may be worth considering in a market where celebrity brand ambassadors have become an increasingly risky investment. READ MORE

SUSTAINABILITY How Lab-Grown Diamonds Went Mainstream By Rachel Deeley

Synthetic stones now make up 10 percent of the diamond market, highlighting the ways in which new materials are rewriting the rules of what is considered luxury. READ MORE

MARKETING How the Lingerie Show Became Just Another Fashion Show By Malique Morris A new generation of brands, including Adore Me and Rihanna's Savage x Fenty, are experimenting with the concept. But creating a Victoria's Secret-level extravaganza may be permanently out of reach. READ MORE

SUSTAINABILITY Amy Powney's Quest to Build a Sustainable Fashion Label By Sarah Kent The Mother of Pearl designer talks about how she quit the fashion system to build a responsible luxury brand, the subject of a documentary that premieres at the start of London Fashion Week on Thursday. READ MORE

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Discover Opportunities at Figs Figs are looking for a Senior Graphic Designer, a Senior Copywriter, as well as an E-commerce Producer, a Knitwear Technical Designer, and a Senior Manager of Culture and Workplace Experience in California. Figs is a lifestyle brand taking on the $60 billion medical apparel industry by creating medical uniforms sold directly to professionals. It markets its scrubs as a hybrid of streetwear and performance gear and has raised over $75 million in funding and has over 130 employees. VIEW JOBS

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