Daniel Lee's Burberry Debut, Uniqlo's US Marketing Push, Chanel Set to Open Williamsburg Store
WHAT YOU NEED TO KNOW TODAY: TUESDAY, FEBRUARY 21, 2023 | | | Dear BoF Community, The Middle East has become the global fashion industry's region to watch. A strong economic outlook, new government incentives and shifting fashion norms are fuelling optimism and growth expectation in the region's $89 billion fashion industry, according to our latest report from BoF Insights, "Fashion in the Middle East: Optimism and Transformation." Among the key insights from our analysis: High earners in the region spend $1,000 on fashion every month, according to BoF Insights' survey of 2,000 customers. Apparel and footwear sales will record an 8 percent annual growth rate versus accessories, which will grow at 5 percent. Brands can increasingly enter the region without a local partner, due to changing regulations, creating greater choice and control over local growth strategies.
For access to all of the data and insights to inform your business strategy for the Middle East, download the full report. Imran Amed, Founder and CEO Plus, also in today's BoF Daily Digest newsletter: |
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| | By Rawan Maki and Benjamin Schneider | | | |
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| Learn from Gucci, Ambush and Levi's on March 22 | Join us at The BoF Professional Summit where together with global fashion leaders, technologists and creative innovators, we'll examine AI, web3 and an inflection point in fashion tech. The first speakers announced who will address these critical topics include: - Robert Triefus, chief executive of Gucci Vault and Metaverse Ventures
- Verbal, chief executive & artist of Ambush
- Amy Gershkoff Bolles, global head of digital & emerging technology strategy at Levi's
We'll also hear from AI and web3 experts (and sceptics) from Syky, The Luxury Institute, StockX and many more. You'll gain actionable insights to inform your business strategy, optimise supply chain and retail operations, and leverage new channels to engage with customers. Purchase your early bird ticket or register for the livestream now.
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