Plus: Snowy sunset | Tuesday, January 24, 2023
| | | | | | | | | | | Axios Finish Line | | By Mike Allen, Erica Pandey and Jim VandeHei ·Jan 24, 2023 | | Jan 24, 2023 | | Welcome back! Smart Brevity™ count: 259 words ... 1 min. Thanks to Elizabeth Black for the copy edit. | | | | | | 1 big thing: Paper map sales soar | | An 1897 map of Boston Harbor. Photo: Sepia Times/Universal Images Group via Getty Images Here's an unexpected win for paper products as digital is increasingly ubiquitous: Sales of paper maps are booming. 🖼️ The big picture: AAA produced 123% more maps in 2022 than 2021, the Wall Street Journal reports. - "Digital maps, while powerful, aren't perfect navigational tools: Phone batteries die, cell signals fail," the Journal's Kate Morgan writes.
- "And though a smartphone can easily direct you to the quickest route, taking it often means you'll miss the best scenery. A paper map ... can provide a bigger picture."
💼 Case in point: Tony Rodono, owner of Map Shop, a store in Charlotte, North Carolina, told WSJ his sales have been rising 20–30% every year. - And it's not just for navigation. People are buying maps as gifts or to hang on their walls as art. Artists on Etsy will hand-draw custom maps of neighborhoods with beautifully illustrated landmarks.
👋 Erica here. One of my favorite pieces of wall art in my apartment is this aesthetically pleasing map of Nepal, where my parents emigrated from. Photo: Erica Pandey/Axios 📬 Do you have a favorite map? One that hangs on your wall or helped you out of a pickle? |     | | | | | | A message from Axios | | How to kick off every essential communication | | |  | | | | All essential updates should start with the same two sentences: - What's new
- Why it matters
This Smart Brevity workbook explains why this structure works and how you can use it to keep your employees and stakeholders informed. Download it here. | | | | | | ❄️ Winter snapshot | | Photo courtesy of Randy M. Reader Randy M. snapped this pic on a visit to Massachusetts from Tampa Bay, Florida. - "We got a light snow — just enough to beautify the area and go sledding, and it was gone the next day. Perfect!"
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