Why Farfetch and Neiman Marcus Need Each Other

Instagram's Product Tagging Problem, Hair Care's a Hot Category

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, APRIL 6, 2022 Farfetch is investing up to $200 million in Neiman Marcus Group, in a deal that will see the department store operator use the online marketplace's technology. New ingredients and specialty products are feeding a surge in sales for prestige hair care brands. Instagram is opening access to its product tagging, but what many users really want is the ability to make money off the feature. The growth of China's fashion industry has led to increased demand for makeup artists who blend Chinese tradition with modern flair. Learn all things metaverse from RTFKT co-founder Benoit Pagotto at the BoF Professional Summit on May 4. Sign up here.

TOP STORIES

LUXURY Why Farfetch and Neiman Marcus Need Each Other By Lauren Sherman

As the industry consolidates further, the online luxury platform will invest up to $200 million in the American department store group, powering its tech in the hopes of gaining a stronger grip on the US market. READ MORE

MARKETING & PR What Is the Point of Instagram's Product Tags? By Diana Pearl

The social network has dramatically opened up access to the feature, which lets users buy items without leaving the platform. READ MORE

BEAUTY Inside the Prestige Hair Care Boom By Chavie Lieber

Sales of high-end hair products grew 32 percent in 2021 and more brands are debuting science-backed scalp serums and hair repair treatments in response to customer demand. READ MORE

CHINA China's Most Bankable Makeup Artists By Casey Hall and Zoe Suen A rising tide of talent in the country is helping to shape a diversifying aesthetic in local fashion media, fashion week shows and advertising. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Deciem Shuts Down Brands

BoF PROFESSIONAL

For Teams of 5 or More Equip your team with unlimited access to a range of expertise and experiences, intelligently designed to help your organisation navigate industry disruption. Inform, connect and engage your employees with access to unlocked news and analysis, case studies, agenda-setting weekly briefings, on-demand courses and masterclasses and benefit from improved team performance and better business outcomes. If you would like more information on how BoF Professional can benefit your team or organisation, contact the BoF team or join BoF Professional now by visiting our team memberships page below. EXPLORE TEAMS

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com