What Happens When the E-Commerce Boom Ends

Why Fashion Loves Luxury Cars

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WHAT YOU NEED TO KNOW TODAY: MONDAY, APRIL 11, 2022 The pandemic's e-commerce boom is already receding, forcing retailers to pivot strategies. A new wave of collaborations between fashion brands and luxury carmakers is targeting younger, streetwear-forward consumers. This coming week will see LVMH release its first-quarter results, key US inflation data and the return of Coachella. BoF Professional analysis now unlocked for non-members: Danielle Bernstein is launching a WeWoreWhat credit card in a move that will test the limits of an influencer's sway.

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RETAIL What Happens When the E-Commerce Boom Ends By Cathaleen Chen

Online sales growth is returning to its slower, pre-pandemic trajectory. As shoppers head back into stores, new expectations around service are setting the stage for the next chapter of retail. READ MORE

RETAIL A New Era of Fashion-Carmaker Collaborations By Daniel-Yaw Miller

From Rimowa's new tie-up with Porsche to Mercedes teaming up with Palace, a new wave of fashion-carmaker partnerships is targeting a younger generation of aspirational consumers. READ MORE

LUXURY How Long Can LVMH Keep Up Its Winning Streak? By Brian Baskin

This week, everyone will be talking about LVMH's latest results, the return of Coachella and an important US inflation gauge. READ MORE

MARKETING & PR Danielle Bernstein Is Launching a WeWoreWhat Credit Card By Alexandra Mondalek The card will offer WeWoreWhat fans extra perks, while testing the bounds of their loyalty to the influencer. READ MORE

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