The Future of Menswear

Why Brands Are Betting on Membership, How TikTok Killed the Beauty YouTuber

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, APRIL 7, 2022 Gildo Zegna is piloting a multi-pronged push to transform his family's tailoring giant. Outdoor Voices founder Ty Haney speaks to BoF about her new venture. Performance brand On is among those betting membership will disrupt retail. Rising TikTok stars are eclipsing the influence once wielded by YouTube beauty influencers, writes Rachel Strugatz. Learn how fashion can participate in the next wave of technological innovation at the BoF Professional Summit on May 4. Sign up here.

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LUXURY How Zegna Is Adapting to Menswear's Transformation By Robert Williams

With a Wall Street listing under his belt, CEO Gildo Zegna now has to prove the family-controlled brand's pivot from power suits to sneakers can continue to drive growth. READ MORE

RETAIL Why Brands Are Betting on Membership By Sarah Kent

Swiss performance brand On is among the players betting the model can drive consumer engagement and help tackle tricky sustainability challenges. READ MORE

BEAUTY How TikTok Killed the Beauty YouTuber By Rachel Strugatz Who and what influences people to buy the makeup they buy? It used to be followers, fancy videos or a collaboration with a mega beauty brand. No more. READ MORE

Outdoor Voices Founder Ty Haney Launches New Venture READ MORE

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NEWS BRIEFS SEC Probes Amazon's Handling of Employees' Use of Sellers' Data for Private Labels Alexander Wang to Host First Runway Show Since May 2019 Gucci, Valentino Appoint New Chiefs in China

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