Watch Now - The BoF Show with Imran Amed: Episode 2

Can historic brands adapt to shifting customer values?

Dear Reader, We are excited to share the second episode of The BoF Show with Imran Amed.   It explores how the luxury industry is reinventing the way it connects with customers in a landscape forever altered by the pandemic.    In Paris, Imran speaks with luxury CEOs Francois-Henri Pinault of Kering and Bruno Pavlovsky of Chanel. They tell him they are finding new ways to connect with global customers, even when they are not travelling. But in Beijing, expert Angelica Cheung says when tourists come back, they'll be looking for something different.    Looking ahead, brands are adopting new strategies in order to engage Gen-Z. These purpose-driven customers aged 25 and below have different priorities to generations past. Reinvention: Can historic brands adapt to shifting customer values? A grand Paris store reopens. But when customers return, what will they expect?  Reinvention: Episode 2 A grand Paris store reopens. But when customers return, what will they expect?   WATCH EPISODE 2 The BoF Show with Imran Amed is an immersive video series streaming on Bloomberg Quicktake on Thursdays at 9pm New York time and available for on-demand viewing. Stay tuned for the next episode on Thursday October 28: Belonging: The business case for diversity.  The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com