How to Handle the Holiday Season

DTC's Biggest Test Yet, Yeezy x Gap Is a Hit with Hypebeasts

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WHAT YOU NEED TO KNOW TODAY: MONDAY, OCTOBER 25, 2021 Supply chain woes have prompted retailers to start holiday season marketing earlier than ever. Yeezy x Gap hoodies are already one of StockX's top-selling streetwear items, trading at premiums similar to Yeezy sneakers. Tommy Hilfiger and Timberland are launching a collaboration with a sustainable twist, promoting better materials, low-waste designs and transparency. Rent the Runway's public listing this week will be a test of investor appetite for its business model.

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RETAIL How Brands Are Convincing Shoppers to Spend Early This Holiday Season By Chavie Lieber

Retailers like Target, Walmart, PacSun, Gap and Ulta are kicking off marketing campaigns or sale promotions earlier than ever in an attempt to avoid supply chain woes that could dampen holiday cheer and sales performance. READ MORE

RETAIL Yeezy Gives Gap Its First Hit With Hypebeasts By Marc Bain

Yeezy x Gap hoodies have quickly become the most traded streetwear items on resale site StockX and are fetching premiums like those seen on Yeezy sneakers. But whether Yeezy can boost Gap's overall performance is another question. READ MORE

SUSTAINABILITY Fashion's Collaboration Craze Targets Sustainability By Rachel Deeley

A new collaboration between Tommy Hilfiger and Timberland promotes better materials, low-waste designs and transparent partnership. READ MORE

TECHNOLOGY The DTC Economy Faces Its Biggest Test Yet By Brian Baskin This week, everyone will be talking about Rent the Runway's IPO and Shopify's growth plans. READ MORE

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