Lawn Mower Scanning of Comparison Tables | Heuristic 10 Explained | Data Visualizations | Social Commerce

Users are likely to methodically scan comparison tables row by row, from right to left and back again.

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  View this email in your browser New Articles The Lawn Mower Eyetracking Pattern for Scanning Comparison Tables   Users are likely to methodically scan comparison tables row by row, from right to left and back again.   9 min read Help and Documentation: The 10th Usability Heuristic   Interface help comes in two forms: proactive and reactive. Proactive help is intended to get users familiar with an interface while reactive help is meant for troubleshooting and gaining system proficiency.   7 min read   New Videos ▶ Data Visualizations for Dashboards   To enable fast and reliable understanding of data shown on dashboard overviews, use visualization styles that work with human preattentive visual processing. 3 min video ▶ Social Commerce vs. Social Selling   There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase. 2 min video Virtual UX Conferences Asia/Australia/North America  January 23 – February 5 2 Half-days per course America/Europe  February 20 – February 26 Full-day courses America/Europe   New  March 15 – March 26 2 Half-days per course Full event program describing all full-day UX training courses and the virtual conference format. You are receiving this newsletter because you subscribed at https://www.nngroup.com/articles/subscribe 48105 Warm Springs Blvd., Fremont, CA 94539-7498, USA Copyright 2020 Nielsen Norman Group, All rights reserved Manage preferences or unsubscribe.