BoF's Year in Fashion | How the Crisis Rewired Media

Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media View on Web Add to contacts New reader? Subscribe YEAR IN FASHION THE UPFRONT The Business of Fashion will be taking a break between 24 December 2020 and 3 January 2021. In the meantime, explore our analysis from an unparalleled year for the global fashion industry. We wish you a happy holiday season and a great start to 2021. Dear BoF Community, What happens when fashion brands cut the marketing budgets that sustain an entire ecosystem of glossy magazines and influencers? That was one of the challenges facing publishers this year, whether they were global conglomerates or entrepreneurial Instagram celebrities. Everyone had to think more strategically about their audience, and how to compete with emerging tech players, from Netfix to TikTok to Zoom. They had to stand out in a never-ending news feed that only grew more crowded as the year wore on and homebound photographers and celebrities turned to social media for their creative and commercial outlets. Today, catch up on some of the most interesting stories about the business of content from this formative year, one which marked the end of some eras and the beginning of others and continued to call into question how and why consumers engage with the images and personalities that drive the industry.  Chantal Fernandez, Senior Correspondent Intelligence Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media BY Robert Williams Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world. Try BoF Professional for 30 days for $1/£1 JOIN Media Matters The Best-Case, Worst-Case for Fashion Media BY Amy Odell The coronavirus pandemic has thrown a wrecking ball at legacy fashion publishers and the fallout only is just beginning. Where might things shake out? Try BoF Professional for 30 days for $1/£1 JOIN Intelligence Why It's So Difficult for Condé Nast to Change BY Chantal Fernandez The company became one of the world's most influential publishers by packaging and selling a vision of a specific type of wealth and privilege, an image that was also baked into the publisher's internal culture. Now, amid resignations and workplace turmoil, current and former employees say that this culture is frustrating the company's efforts to evolve. Try BoF Professional for 30 days for $1/£1 JOIN News & Analysis What Anna Wintour's Big Promotion Means for Condé Nast BY Chantal Fernandez As the publisher focuses on returning to profitability, a new unified content strategy under Anna Wintour, more powerful at the publisher than ever, aims to make its strategy more efficient and intertwined. Try BoF Professional for 30 days for $1/£1 JOIN Intelligence How to Make a Magazine Under Lockdown BY Chantal Fernandez BoF went inside American GQ's unusual production process over the last six weeks, interviewing the editors and writers who brought the issue and its features to life. Try BoF Professional for 30 days for $1/£1 JOIN Tim's Take Katie Grand's New Project: 'It's Not Just Another Magazine' BY Tim Blanks BoF Editor-at-Large Tim Blanks talks to the super-stylist and recently departed editor of LOVE about her surprising new project, The Perfect Magazine. Try BoF Professional for 30 days for $1/£1 JOIN News & Analysis What Samira Nasr's Appointment Means for Harper's Bazaar and Fashion Magazines BY Chantal Fernandez Currently Vanity Fair's executive fashion director, the stylist will succeed Glenda Bailey as the magazine's first black editor. Intelligence The Great Influencer Shakeout BY Chavie Lieber Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind. Try BoF Professional for 30 days for $1/£1 JOIN Intelligence Will Covid-19 Change Fashion Photography? BY Daphne Milner In the face of social distancing measures, photographers have embraced new modes of image-making on platforms like Zoom and FaceTime. But the long-term impact of the crisis could go even deeper. Try BoF Professional for 30 days for $1/£1 JOIN Podcasts The BoF Podcast: Cathy Horyn on Why Fashion Media Must Evolve BY BoF Team The industry veteran and renown Critic-at-Large at New York Magazine and The Cut discusses how the pandemic has shifted the way journalists cover fashion, signalling an editorial transformation. BoF CAREERS - FEATURED JOBS   Front Office Business Analyst Kering   Tokyo, Japan   Style Advisor Knot Standard   Los Angeles, United States   Brand Image Work placement Intern. JW Anderson   London, United Kingdom View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom