BoF's Year in Fashion | Can Sustainability Survive the Crisis?

Will Fashion Ever Be Good for the World? Its Future May Depend on It. View on Web Add to contacts New reader? Subscribe YEAR IN FASHION THE UPFRONT The Business of Fashion will be taking a break between 24 December 2020 and 3 January 2021. In the meantime, explore our analysis from an unparalleled year for the global fashion industry. We wish you a happy holiday season and a great start to 2021. Dear BoF Community, This year of crisis has laid bare the fashion industry's deepest flaws, but also opened up new opportunities for radical and positive change. Early concerns that the pandemic could derail the industry's efforts to tackle thorny environmental and social challenges have given way to a renewed sense of urgency, as brands grapple with an immediate and ongoing human disaster and scramble to futureproof themselves against the looming threat of climate change. The upshot is a shift in perceptions, with the view that business should do more than just make money increasingly mainstream. Exactly what fashion's new business model should look like is still a work in progress, but the changes this year will set the framework for the future. Sarah Kent, Sustainability Correspondent Intelligence Will Fashion Ever Be Good for the World? Its Future May Depend on It. BY Sarah Kent The Covid-19 pandemic has put financial pressure on businesses, threatening their sustainability agendas. But aligning profit and purpose, and fulfilling responsibilities to the planet and communities of people beyond shareholders may matter more than ever to long-term success. Try BoF Professional for 30 days for $1/£1 JOIN Podcasts The BoF Podcast: Kalpona Akter on Choosing Between Lives and Livelihood BY BoF Team In the latest special edition of the BoF Podcast, Kalpona Akter, founder and executive director of the Bangladesh Centre for Worker Solidarity, joins BoF's Imran Amed to discuss the impact of Covid-19 on the millions of garment workers left destitute as the world's largest retailers cancel orders. Opinion In Crisis, Don't Ditch Sustainability BY Clare Press Under severe economic pressure, it's tempting to see social responsibility as dispensable, but it's as essential as ever to long-term strategy, argues Clare Press. Try BoF Professional for 30 days for $1/£1 JOIN Intelligence How to Avoid the Greenwashing Trap BY Alexandra Mondalek As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns. Try BoF Professional for 30 days for $1/£1 JOIN Intelligence E-Commerce Is Helping Fashion But Hurting the Planet BY Sarah Kent Online shopping has kept the industry afloat through lockdown, but higher digital sales also means more transport emissions and packaging waste. Here's how brands are working to make e-commerce more sustainable. Try BoF Professional for 30 days for $1/£1 JOIN Intelligence Fashion's Growth-Focused Business Model Is Not Sustainable. What's the Solution? BY Sarah Kent The industry has yet to solve the trade-off that selling more clothes, bags and shoes fundamentally requires more resources. Try BoF Professional for 30 days for $1/£1 JOIN Podcasts The BoF Podcast | Jochen Zeitz on the Power of Fashion to Drive Sustainable Change BY Sarah Kent The former CEO of Puma has been one of the fashion industry's leading sustainability advocates. As part of our special edition on building a responsible fashion business, Zeitz talks to BoF Editor-In-Chief Imran Amed about finding opportunities in crisis. Case Study Can Levi's Corporate Values Survive a Crisis? – Download the Case Study BY Chantal Fernandez The 167-year-old jeansmaker cared about running an ethical business before it became a marketing exercise. What happens to that commitment in a pandemic? Click below to download the case study. Case Study Case Study: How to Talk to Customers About Fashion's Dirty Secrets BY Sarah Kent Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates. News & Analysis How to Build a Sustainable Fashion Brand – The Baseline BY BoF Team Catch up on the first masterclass in BoF's new five-part online learning series for an outline of the core principles required to build a more responsible brand. Try BoF Professional for 30 days for $1/£1 JOIN BoF CAREERS - FEATURED JOBS   Senior Graphic Designer - Menswear (f/m/d) Mytheresa      Munich, Germany   Director, Global Corporate Communications - Citizenship & Sustainability Ralph Lauren   New York, United States   Wholesale Sales Manager Oyuna   London, United Kingdom View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom