Download the New BoF Careers White Paper
Dear Reader, Our newly released BoF Careers white paper, Inside the Transformation of Retail Careers, examines how retailers can reimagine staffing practices to unlock growth, increase retention and improve the employer branding of retail careers as they become more critical than ever to future success. Download your free copy now for actionable insights and advice from 7 global experts on how brands and retailers can better attract, engage and leverage retail talent today. |
Despite severe disruption, varying market predictions and years of uncertainty, physical retail has slowly bounced back — post-pandemic, the exponential e-commerce growth has plateaued and consumers seek in-person experiences. Stores have become critical to success once again. The nature of a career in retail has also changed significantly, encompassing new responsibilities to reflect new store experiences. Such responsibilities reflect the potential for more varied opportunities within a retail career path today — but they are increasingly foisted upon an employee cohort that already feels undervalued and underpaid. Consequently, many retailers are struggling to fill store roles or effectively retain those on their shop floor. To stay competitive, some retailers are boosting their compensation packages. However, meeting the wide-ranging and nuanced expectations of retail staff today goes beyond wage hikes — and not all opportunities require deep pockets. |
"Things that are important are what we would call 'emotional needs'. […] It's feeling valued at work. Feeling that you believe in the work that you're doing or you can make a difference. All of those elements usually don't cost very much, but they are quite tricky to actually implement and get right." |
— Christin Owings, Managing Director and Partner, Boston Consulting Group |
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| AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
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