2024 HEALTH CARE PLAYBOOK — While GOP candidates didn't discuss health care at length during the first presidential debate of the cycle Wednesday, President Joe Biden has been leaning into health care messaging. Abortion figures to be a major part of his campaign. It proved to be effective for Democrats in the 2022 midterms and in state ballot initiatives. Biden’s campaign released ads on Fox News’ website ahead of the GOP debate pledging to restore Roe v. Wade with a “Dark Brandon” meme. A Pro-Biden super PAC has run ads saying Biden will protect abortion rights. During the debate, his campaign flooded the zone with attacks on the Republican candidates’ stances on abortion, clearly viewing the issue as a political winner. “MAGA Republicans continue to unsuccessfully invent new policy positions for President Biden to distract from their deeply unpopular and dangerous support for banning abortion in every state across the country,” Kevin Munoz, Biden’s campaign spokesperson, said in a statement. “Americans have rejected the extreme, anti-choice positions of MAGA Republicans in the midterms and in elections throughout this year. They will again in 2024." Meanwhile: Republican National Committee Chair Ronna McDaniel said Thursday that she was “very pleased” to see GOP candidates discuss abortion in the debate. “If our candidates aren’t able to fend a response and put out a response, we’re not going to win,” she said on Fox News. The Inflation Reduction Act will also play a significant role in Biden’s campaign through a framing of lowering health care costs. He’s touted the annual $2,000 Medicare cap on prescription drugs and the $35-a-month insulin cap and is set to take a victory lap Tuesday as his administration announces the first 10 drugs set for Medicare price negotiation. Expanding access to mental health care — an issue that has bipartisan support — will also be a tenet of Biden’s pitch. He’s already touted his new mental health parity proposed rule. Expect Biden to try to draw a contrast with Republicans’ health care proposals, especially on abortion, and tout the administration’s Covid recovery. A key challenge for Biden will be selling changes under the Inflation Reduction Act since many will take years for voters to feel. And legal challenges to the drug price negotiation provisions could cause bumps in the road. A Covid surge could also blunt his message. WELCOME TO FRIDAY PULSE. Are you involved with health care in Biden’s campaign? We want to hear from you. Reach me at bleonard@politico.com. We can keep you anonymous. Plus, send me or Chelsea (ccirruzzo@politico.com) general tips, scoops and feedback. Follow along @_BenLeonard_ and @ChelseaCirruzzo. TODAY ON OUR PULSE CHECK PODCAST, host Carmen Paun talks with POLITICO White House correspondent Adam Cancryn about his exclusive reporting on the White House's plan to unveil the first 10 drugs selected for Medicare price negotiations next week and the subsequent legal and political fights over health care costs that can be expected.
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