The T-Shirt Brand Trying to Break the DTC Curse

How Fashion Execs Talk About AI; Luxury Brands Shift China Strategies

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, AUGUST 10, 2023 The DTC strategy of pursuing rapid growth with a basic product is still working for some brands, including t-shirt seller True Classic. Fashion executives are talking far more about artificial intelligence in earnings calls, a BoF analysis finds. As China's recovery falters, luxury brands are betting on store upgrades, tax-free shopping and "Very Important Client" strategies. Warby Parker grew sales in the second quarter, even as it reduced online marketing. Textile dye start-up Nature Coatings has raised $2.45 million from sustainability-focused venture firms and Leonardo DiCaprio.

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DIRECT-TO-CONSUMER The Unassuming T-Shirt Brand Trying to Break the DTC Curse By Malique Morris

True Classic has emerged from a sea of men's brands promising the perfect t-shirt, managing to build a big audience without bleeding cash. READ MORE

TECHNOLOGY Fashion Execs Can't Stop Talking About AI By Marc Bain

Executives have been highlighting the technology more often on earnings calls, suggesting more businesses are adopting it — and maybe giving it a shoutout to impress investors. READ MORE

LUXURY How to Tap China's Luxury Market As Recovery Falters By Pierre Mallevays

Amid macroeconomic headwinds, luxury brands are betting on store upgrades, tax-free shopping and 'Very Important Client' strategies to drive sales in China, writes Pierre Mallevays. READ MORE

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NEWS BRIEFS Resale Sites Inch Closer to Profitability Warby Parker Grows Profits in Second Quarter Pigment Startup Nature Coatings Secures $2.45 Million Investment

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