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Wednesday, November 2, 2022
When Fashion’s Sustainability Standards Fail
Matchesfashion's New CEO Speaks, Searching for the Next Glossier
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WHAT YOU NEED TO KNOW TODAY:THURSDAY, NOVEMBER 3, 2022
In a recent BoF Live event, Andrew Pease, senior growth director at Happy Returns, and consumer psychologist Kate Nightingale, discussed the strategies that bring returns in line with brand experience, and the opportunities it can provide to operate more responsibly.
"Returns are a massive opportunity for brands," said Pease. "There are four key elements to the returns experience. Firstly, shopper loyalty and lifetime value — people that have great returns experiences become great returning buyers. Then, cost reduction, revenue retention and sustainability."
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