Matchesfashion's New CEO Speaks, Searching for the Next Glossier
WHAT YOU NEED TO KNOW TODAY: THURSDAY, NOVEMBER 3, 2022 | | |
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| | By Lauren Sherman and Daniel-Yaw Miller | | |
| Reimagining the Returns Process to Unlock Growth | In a recent BoF Live event, Andrew Pease, senior growth director at Happy Returns, and consumer psychologist Kate Nightingale, discussed the strategies that bring returns in line with brand experience, and the opportunities it can provide to operate more responsibly. "Returns are a massive opportunity for brands," said Pease. "There are four key elements to the returns experience. Firstly, shopper loyalty and lifetime value — people that have great returns experiences become great returning buyers. Then, cost reduction, revenue retention and sustainability."
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