How to Make Rental Work

Warby Parker and Allbirds Results, How Candles Explain the Beauty Market

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, NOVEMBER 11, 2022 After years of losses, fashion rental start-ups are trying new strategies, including tweaking their subscription models and offering resale. Warby Parker and Allbirds this week laid out starkly different paths to profitability. Ralph Lauren topped second quarter revenue estimates on strong demand from wealthy shoppers. The trajectory of the luxury candle space over the past few years explains what's happened to the wider beauty industry, writes Rachel Strugatz.

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RETAIL How to Make Rental Work By Cathaleen Chen After years of trial and error, rental platforms have found new ways to improve margins and acquire customers, such as focussing on niche categories. Profitability remains elusive, however. READ MORE

DIRECT-TO-CONSUMER Why Warby Parker's Stock Soared This Week, and Allbirds' Sank By Malique Morris

The diverging paths for the two trailblazing direct-to-consumer brands is the latest indication that investors now value a clear path to profitability over growth. READ MORE

BEAUTY How Candles Explain What's Happening in the Beauty Industry By Rachel Strugatz

As the candle category has boomed, the product now matters just as much as the branding around it — a sentiment reflected across beauty. READ MORE

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NEWS BRIEFS Gap Launches Collection With Amazon Fashion Tod's Nine-Month Sales Rise More Than Expected Chinese Authorities Destroy 3,000 Tonnes of Fake Goods Worth $69 Million Tapestry Cuts Annual Sales Forecast on China Hit Ralph Lauren Beats Sales Estimates as Demand Holds Up

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RETAIL BoF LIVE | The Rise of Resale: Luxury as Currency By BoF Team

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Modernising 40 Years of Tradition WP Lavori in Corso (WP) is an Italian-based distributor and licensor of international brands, which has worked with the likes of Barbour, Baracuta, Blundstone, Vantstone, Filson and more. Now in its fortieth year, WP gears up to scale the company globally and to broaden the awareness of its portfolio of global brands to its European audience.  "Our operation has completely changed since we first started [...]. Today, we work closely with each of our brands to foster communities of new generations of consumers that relate to the brands' messaging based on their own values and passions," WP co-founder Cristina Calori told BoF.  READ MORE

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