Fashion’s Latest Marketing Battle

Female Designers Shine at NYFW, Inside Vogue World

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, SEPTEMBER 13, 2022 Materials from 'vegan leather' to wool are battling to sell their sustainability credentials. Female-led labels shone at NYFW by placing their customers at the centre of the narrative, writes Lauren Sherman. The BFC released an updated London Fashion Week schedule with no shows or events on Sept. 19, the date of Queen Elizabeth II's funeral. Vogue World offered a new format for the magazine to extend its brand beyond the printed page. Kate Moss has been selective about endorsing products, a key asset as she launches a beauty and wellness line.

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SUSTAINABILITY 'Vegan Leather' or Plastic? A Materials Marketing Battle Heats Up By Sarah Kent

Fuzzy definitions and bad data have left fashion consumers facing an array of claims and counterclaims as new and established materials jostle to market their sustainability credentials. READ MORE

FASHION WEEK Women Are the Engine of American Fashion By Lauren Sherman

From Khaite to Maryam Nassir Zadeh, female-led labels at New York Fashion Week place their customer at the centre of the narrative. Plus: Coach, Tommy Hilfiger and Vogue make mass-market bids. READ MORE

FASHION WEEK Inside Vogue's Runway Show Experiment By Chantal Fernandez Anna Wintour's New York-themed catwalk performance delivered celebrity appearances and a surprise performance from Lil Nas X. READ MORE

BEAUTY Why Kate Moss Can Sell Diet Coke and Wellness By Rachel Strugatz The model is better known for her hard living past than her taste in beauty products. But Moss's past aversion to self-promotion is potentially setting her new brand Cosmoss up for success, argues BoF beauty editor-at-large Rachel Strugatz. READ MORE

Fila Taps Haider Ackermann For Latest Collaboration READ MORE

Coach Taps Lil Nas X as Its Latest Ambassador READ MORE

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NEWS BRIEFS Burberry Reschedules Show and More London Fashion Week Schedule Updates Legendary Street Photographer William Klein Dies in Paris Prada Cuts Ties With Chinese Star Held in Prostitute Scandal

PARTNER CONTENT

New York Fashion Week Discovery Showroom's Designers to Watch This year, the Black In Fashion Council's Discovery Showroom, in partnership with Mailchimp and IMG, returned to New York Fashion Week, spotlighting established and emerging Black-owned brands from the US fashion market. BoF met designers from five of the showcasing brands — Izayla, Sammy B., Kwame Adusei, Muehleder, and Atelier Ndigo — to better understand how they are growing their businesses effectively in a challenging market and an imbalanced industry. READ MORE

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