Unpacking Tiffany’s Contentious New Ad Campaign

What Fashion Resale Can Learn From Cars and Consumer Electronics

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JULY 29, 2021 Tiffany's new ad campaign has upset some customers, but that may be a necessary consequence of new owner LVMH's plan to re-energise the jewellery brand. As fashion resale heats up, more mature secondhand markets for cars and consumer electronics offer lessons. African designers are finding international success with collections that put their cultures front and centre. Former Hermès chief Patrick Thomas is joining the board of mushroom-based leather start-up MycoWorks. Plus, don't miss today's BoF Live discussion on 'The Future of Fashion Resale' with Rebag's Charles Gorra, Reflaunt's Stephanie Crespin and ThredUp's James Reinhart.

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MARKETING & PR Unpacking Tiffany's Contentious New Ad Campaign By Alexandra Mondalek

The 184-year-old American jeweller's is claiming it is "Not your mother's Tiffany," angering some customers on social media. That may mean everything is going according to plan for new owner LVMH. READ MORE

RETAIL What Fashion Resale Can Learn from Cars and Consumer Electronics By Rahul Malik and Diana Lee

As the secondhand fashion market grows, more mature resale markets in automotive and consumer electronics can offer lessons on how resale drives consumer engagement, affects brand positioning and may require outsourcing. READ MORE

GLOBAL MARKETS How African Designers Are Finding Success by Tapping Into Their Cultural Roots By Odunayo Ojo

More designers from Nigeria, South Africa and other African countries are connecting with consumers in international markets by putting their cultures front and centre. READ MORE

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NEWS BRIEFS AZ Factory to Stage Fashion Show to Honour Late Designer Alber Elbaz Twitter to Let Retailers Add Products to Their Profiles in Shopping Push Shopify Beats Quarterly Revenue Expectations, Online Shopping Booms Former Hermès CEO Joins MycoWorks' Board Chinese E-Commerce Giant Mogujie Acquires RealShark Technology Walmart's Flipkart Asks India's Top Court to Stall Antitrust Queries Shein's Supply Chain Provider Singbada Secures Investment

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RETAIL The Future of Fashion Resale By BoF Team

BoF CAREERS

Ralph Lauren Is Hiring Global opportunities at Ralph Lauren include a Marketing Intern in London, an Art Director and a Wholesale Manager in New York, an Assistant Manager in Las Vegas and a Fabric Merchandiser in Hong Kong. Ralph Lauren offers premium products across clothing, homes, accessories and fragrance. Since the American designer launched his label in 1967, Ralph Lauren has opened more than 40 offices in 14 countries with its headquarters in New York. VIEW JOBS

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